Vice President of Product Marketing

Job Description

Amplitude is a leading digital analytics platform. More than 1,800 customers, including Atlassian, Chick-fil-A, Marks & Spencer, NBCUniversal, PayPal, Shopify, and Under Armour rely on Amplitude to gain self-service visibility into the entire customer journey. With Amplitude, teams can understand what product features are working, where users are getting stuck, and what actions lead to the right outcomes. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive.

About The Role & Team

As the Vice President of Product Marketing, you and your team will be at the center of our efforts to bring Amplitude to more teams across the globe. We’re looking for a seasoned leader who has experience building strategic teams that can partner with product leadership, build a world-class product launch engine, and guide GTM strategy through strategic positioning, market definition, demand and field support. Your team will serve as the internal experts on the customer, product, competitors, and our market position to inform product development. Your team will equally act as a bridge to help activate GTM teams around campaigns, and drive adoption, revenue and customer love. Reporting to the CMO the ideal candidate will have a strong track record with high-growth B2B SaaS companies and demonstrate readiness for the next level.

As the VP of Product Marketing, you will lead:

• Category positioning and Product/Market fit strategy
• Product, Solution, Industry and Competitive Intelligence
• Product Messaging and Value Proposition
• Audience framework, ICP and Personas
• Technical Marketing (demos, tours, trials, ROI calculator, maturity and capability index)
• GTM content packaging, enablement and activation
• NPI process and Integrated Product Launches
• Market Evangelism

What You'll Achieve:

• Foster a deep understanding of our users and customers, and help evangelize that understanding with leadership and partner teams
• Position Amplitude as a leader in a large and complex market. Help articulate what we are, the value, differentiation, and our unique vision of the future.
• Develop a clear GTM strategy that translates our product's power into compelling solutions that accelerate product adoption and grows our revenue.
• Partner with enablement to empower our sales and customer success team with playbooks, customer stories, competitive positioning and a strong feedback loop between sales and product.
• Support Analyst, PR, awareness and demand initiatives with content, materials, and strategic messaging.
• Lead and scale an incredible team. Nurture a strong team of product marketers who are strategic leaders and execution machines, and who can act as organizational drivers.

You'll be a great addition to the team if you have:

• 15+ years of product marketing experience, preferably in SaaS with a combination of PLG/Enterprise focus.
• 10+ years leading impactful teams of 10 or more.
• Strong and proven strategic savvy, especially on category creation/positioning and defining product market fit.
• Hands-on experience using Product analytics such as Amplitude is a plus.
• Strong demonstrated partnerships with product and sales leaders. You are able to point to moments when you have influenced the product strategy and times that you have helped drive a revenue number.
• The ability to distill complex information into understandable, actionable, persuasive messages and strategies.
• Customer-centric with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
• A strong bias to action and sense of curiosity. As a fast-growing company, everyone’s scope is broad, and we’re always doing something new.
• Strong writing and presentation skills. Experienced public speaker.

#LI-LS1

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a generous parental leave, a subscription to Modern Health, and a generous Learning & Development stipend.

The Product: Amplitude is a digital analytics platform – we help companies understand their users, rapidly release better product experiences, and ultimately grow their business. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

Other fun facts about Amplitude:

• G2: #1 product analytics solution and #3 best software product
• Business Insider: A top tech company to bet your career on
• Fast Company: #3 most innovative enterprise company in the world
• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
• Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
• We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.