Marketing Strategist

Job Description

Are you interested in a hands-on marketing role which will allow you to lead cross-functional business and creative teams as you work together to produce tangible marketing outcomes? An opportunity to build strong relationships with key business leaders as you drive strategic marketing initiatives for Vanguard’s full service recordkeeping business which is dynamic and growing?

Job Description Summary:

This marketing strategist role will be aligned to our Full Service (FS) Recordkeeping offer, supporting the IIG business. You will work closely across Institutional marketing pods, Sales/Client teams, and IIG business teams with a focus on client retention and growth of our FS business. This important work will differentiate Vanguard’s full service recordkeeping in the market place, bringing our brand and offer to life, creating outcomes for Vanguard, our Plan Sponsor clients and their participants.
Leads the strategic vision and oversight for marketing initiatives related to Full Service products or service offerings within a specific business area, demonstrating a deep understanding of the product(s). Products/services may have enterprise-wide implications.

Job Description:

1. Leads product marketing management activities for multiple marketing products, or one strategic product.

2. Collaborates with cross-functional teams to create best practices that drive significant change to the client experience. Represents voice of IIG marketing in cross-functional projects and responsible for fostering strong relationships with IIG leaders.

3. Coaches product teams towards best practices and learnings. Ensures delivery of messaging, communication, and customer outreach as necessary.

4. Partners with stakeholders to resolve production and implementation issues in a timely manner, and supports/drives escalations where required to enable rapid delivery.

5. Leads the planning, development and implementation of new products/services. Defines and analyzes markets (and competitive offers), developing detailed product features and requirements, and developing implementation plans.

6. Employs a variety of qualitative and quantitative analysis techniques to continually improve the user experience.

7. Participates in and provides recommendations for ongoing business planning and departmental prioritization activities.

8. Participates in special projects and performs other duties as assigned.

Qualifications:

• Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred.

• Minimum of five years related work experience. Two years of leading large cross-functional teams on major organizational projects preferred.

Core Responsibilities:

1. Leads product management activities for multiple products, or one strategic product.

2. Collaborates with cross-functional teams to create best practices that drive significant change to the client experience.

3. Coaches product teams towards best practices and learnings. Ensures delivery of messaging, communication, and customer outreach as necessary.

4. Partners with stakeholders to resolve production and implementation issues in a timely manner, and supports/drives escalations where required to enable rapid delivery.

5. Leads the planning, development and implementation of new products. Defines and analyzes markets, developing detailed product features and requirements, and developing implementation plans.

6. Employs a variety of qualitative and quantitative analysis techniques to continually improve the user experience.

7. Participates in and provides recommendations for ongoing business planning and departmental prioritization activities.

8. Participates in special projects and performs other duties as assigned.

Qualifications:

• Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred.
• Minimum of five years related work experience. Two years of leading large cross-functional teams on major organizational projects preferred.

Special Factor:

Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.