Brand Manager, Core Business

Job Description

About Harry’s

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500 , our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

We are still requiring vaccinations for in-office employees. Reasonable accommodations due to a medical reason or sincerely held religious belief may be made.

About the Team

This role represents a groundbreaking opportunity to lead breakthrough omnichannel marketing.

This role sits within the Harry’s Base Business team, a newly formed function in the Brand. The team be the heartbeat that drives the business forward. They will ensure we build and implement breakthrough plans to achieve strong results and strengthen brand presence and share for each of the fast-growing H’ categories. They are the inextricable link between our R&D, Retail and DTC functions.

The team members within Base Business have an unparalleled opportunity to build an understanding and differentiated marketing capability across the omnichannel business. As success in the role will demand a deep understanding of each function to:

• Help bring to life a clear and compelling Base Business vision for H’ US
• Drive overarching Base Business strategy that aligns to financial goals through the ABP and GTM planning for new launches
• Lead the 4Ps (positioning, pricing, packaging, promo) for all products in our current portfolio
• Use consumer insights to define distinct commercial innovation that continues to separate H’ from the competition
• Drive demand generation for the brand with marketing campaigns
• Own the marketing calendar and drive marketing initiatives to achieve brand goals
• Engage on key business metrics and course correct to ensure we are hitting plans
• Provide strong input into both DTC and retail plans (and build compelling business and brand narratives around plans to assist with sell in)
• Ensures brand consistency across channels
• Work cross-functionally with partners to set commercial strategies and scale the business

In order to gain exposure, apply and grow marketing skills in the new omnichannel, consumer centric context that Harry’s offers, the team will operate on a regular rotation. This will enable a deep knowledge of each lane. The three lanes are:

1. Go To Market (responsible for ABP, 4Ps and evergreen communications)
2. Commercial Innovation (responsible for conceiving and development of innovation within existing H’ categories)
3. Commercial Moments (lead for commercial brand moments including Holiday, Pride, product launches, the sell-in and execution across the calendar).

With this approach, the Base Business team is set up to create uniquely well rounded brand leaders at Harry’s and across the marketing playing field.

About the Role

Harry’s is looking for a marketer with experience in thoughtfully translating brand strategy across sales channels in original and creative ways to lead Commercial Moments. This role is the link between channels and teams and works on both upstream and downstream brand marketing planning. You’ll immerse yourself in the way Harry’s shows up in commercial moments - ensuring we tell innovative, thoughtful narratives as a brand while hitting our goals. Your pulse on trends will help us build exciting omnichannel programs that will bring Harry’s to more customers

Role and Responsibilities

• Develop & implement Omni-channel brand experience across retail & DTC touchpoints in service of the annual brand plan
• Build the plan for major Omni-channel sales moments - Pride, Holiday, BTC, Black Friday, Cyber Monday, Father's Day
• Develop 360 plans for commercial NPI launches and track performance
• Implement the plan, including on and offline store experience (PDPs, ISMs, Shelf experience)
• Develops & drives retail marketing calendar - including national promotions
• Partner with the Retail & DTC teams to coordinate commercial moments
• Sell opportunities to retail partners
• Be the brand liaison with the sales team for all LRP, Line Review & JBP meetings
• Develop new retailer launch support plans and retail tests
• Develop DTC strategy in support of retail
• Own H’/F’ shared moments, including ISM, PDPs and surround support plans
• Scope out and brief our shopper research needs to insights team

This might describe you:

• You have a true ownership mentality
• Experience working in a role focused on adapting brand narrative for the retail landscape, setting the strategy for what needs to be communicated to our shoppers to drive brand goals
• Curiosity on consumer, category and shopper trends and how brands can show up uniquely at retail and on dot com that resonates with the target consumer and moves the needle against objectives
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Dedicated to prioritisation: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand goals at retail
• Collaborator and strong cross-functional partner: you are a serial collaborator a consistent record of gaining alignment and influence quickly with a diverse group of team members. You can navigate conversations between brand marketers and omnichannel leadership.
• Strong communicator: can push thinking and steer strategy internally; can share brand vision and advocate for the customer externally
• Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
• Enthusiastic teammate who possesses a drive for results, thrives in a fast-paced environment, and easily adapts to changing priorities

Who you will work with:

• Reporting into the Harry’s Base Business Brand Director, working on the Harry’s Brand Marketing team
• Which teams would they work with cross-functionally: Retail, DTC, Base Business GTM and Commercial Innovation, Creative, Design, Marketing Ops, Growth Marketing, Analytics, Insights, FP&A, Accounting

About the team

The Harry’s Brand team is dedicated to building a men’s grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we’re building resonates powerfully with our target.

We are a highly strategic function and think through the implications of marketing activity across channels and surfaces with our consumer and brand goals in mind. We interface and communicate with multiple areas of the business including Growth Marketing, Engagement, Comms, Shopper Marketing, and Creative and Design (and many more).

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men’s grooming market is a big job, and we are looking for someone who is up for the challenge.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We have a mandatory COVID-19 vaccination policy.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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