Manager, B2B Content Marketing & Strategy

Job Description

The Channels & Service department focuses on expanding Squarespace’s core customer base by developing and scaling solutions for high-value customers, like creative professionals, medium-sized businesses, and large enterprises.

We are looking for a passionate B2B Content Marketing Manager to support our growing Professional User and Enterprise business lines. As a natural storyteller with a strong strategic lens, you'll set the content marketing strategy and manage the execution for each of our target customers. You'll partner closely with Business Leads to define the role content marketing can play in our business objectives of growing these businesses through acquisition and retention, and oversee work to achieve those goals. You’ll manage a team of in-house and freelance creators and the relationship with external digital agencies to help you execute on your strategy through tactics such as transactional and marketing emails, sales enablement material, guides, blog posts, video tutorials and live webinars. Additionally, this role will collaborate across the organization with our Marketing, Creative, and Video content teams to ensure the holistic content strategy aligns strongly with the Squarespace brand.

This role is based in New York and reports to the VP, of Channels & Services

Responsibilities

• Lead the content strategy for Professional User and Enterprise in collaboration with business leads and marketing counterparts
• Develop multi-channel, multi-quarter campaigns and content calendars
• Manage a team of creators and ensure efficient and on-time delivery of high-quality content in a variety of formats and media
• Identify relevant metrics to track performance of content initiatives and the team
• Review performance metrics and other feedback, and iterate on strategy and optimize execution based on results
• Collaborate with our Product Marketing team through the creation and delivery of proposals, calendars, project plans, and creative briefs
• Partner with business leads and marketing counterparts to develop brand guidelines
• Manage outsourced content creation including freelance and agency relationship management, and budget tracking
• Develop processes to ensure that content remains up to date and relevant.
• Occasionally research and write copy, as needed, for various channels including forums, web pages, emails, newsletters, blog posts, product guides, sales enablement materials, video scripts, etc.

Requirements

• Track record of developing comprehensive strategies and tactics, and effective leadership
• 8-10 years of experience in B2B content development and/or content marketing
• Experience managing a team or otherwise leading others in content development indirectly
• Exceptional written and verbal communication skills
• Ability to work cross functionally and with multiple stakeholders
• Strong sense of empathy for creative professionals and their clientele
• Strong organizational skills
• Experience with Squarespace or other content management systems
• Experience with CRM platforms like Iterable

Benefits & Perks

• Health insurance with 100% premium covered for you and your dependent children
• Fertility and adoption benefits
• Headspace mindfulness app subscription
• Retirement benefits with employer match
• Flexible vacation & paid time off
• Up to 20 weeks of paid family leave
• Equity plan for all employees
• Pre-tax commuter benefits
• Education reimbursement
• Employee donation match to community organizations
• 7 Employee Resource Groups across locations

About Squarespace

Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our products allow anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management through Tock. Squarespace democratizes access to outstanding design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, Los Angeles, California and Chicago, Illinois. For more information, visit www.squarespace.com.www.squarespace.com.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.