Programmatic Sales Manager (Brand Partnerships & Ads)

Job Description

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

This role will sit within our Brand Partnerships & Ads team with a focus on the International markets across UK,
Europe and LATAM. The Programmatic Sales Manager’s core objective is to generate quality revenue that
contributes towards the TKWW Global Advertising business. With a key focus on media agencies and client
direct relationships, you will effectively represent TKWW and our programmatic offering. You will use commercial
acumen and your deep understanding of our customers’ businesses to expand and shape our programmatic
offering which in turn will enable us to respond with work that exceeds their business objectives. You will be
responsible for defining our programmatic strategy in 2023 and beyond in order to accelerate our BP&A growth.

RESPONSIBILITIES:

● This is an outward facing role. You will be responsible for TKWW’s reputation within media agencies
and client direct. They will rely on you to have an unrivaled understanding of their programmatic
business, the clients they represent and their competitors, in turn making you one of their most trusted
and valued contacts.
● You will be the voice of the client in the room - with the knowledge of what they will buy, you will be
expected to lead our internal teams to deliver against their objectives, constantly challenging them to
push the boundaries and playing a key role in shaping new products and ideas.
● You will have a thorough understanding of the BP&A programmatic products and associated
parameters, so we never sell or suggest anything that we can’t deliver.
● You will have a clear understanding of our BP&A 3-5 year strategy and will use your relationships with
customers to test and trial new products.
● You will maintain an accurate and up-to-date pipeline to assist with revenue forecasting.
Account Management:
● You will always demonstrate a best in class customer experience by balancing their needs with those of
TKWW in order to deliver campaigns, strategies and activity plans that work brilliantly for all parties.
● You will develop and maintain strong relationships across your media agency and client direct portfolio,
also prioritising internal relationships, to ensure we win together.
● You will be an ambassador for TKWW and the commercial work we produce - sharing our case studies
and best in class work; we want our customers to have the same enthusiasm for our brand as we do.
● You will understand the commercials and contractual obligations on each account, within your remit,
and identify potential issues to help support with client contracts and billing.
● You will provide regular insights to clients detailing performance, campaign optimizations, and new
opportunities.
● Provide monthly auditing reports to Agency partners and actualize bill / pay systems when applicable.
Selling & Negotiation:
● You will be a confident and engaging presenter who has the ability to be agile and think on their feet.
● You will be a strong negotiator, managing internal and external needs to find the best solution for all
whilst always bearing in mind our 3-5 year strategic objectives.
● You will have the ability to build strategic customized plans to reach target audiences and deliver media
objectives.
● You will have an understanding of how to effectively negotiate at all stages of a deal to ensure we
deliver what we have committed to. Maintaining a balance between media and value whilst still offering
a compelling ROI to the client and not compromising our profitability.
● You will effectively adopt selling techniques according to market conditions and agency landscape.
● You will proactively develop presentations, reports, strategies and other documentation for clients - even
when they haven’t asked for it - to drive additional revenue opportunities through tactical approaches.

SUCCESSFULCANDIDATES HAVE:

● Minimum of 5 years relevant professional experience in a Digital Agency or Demand Side Platform.
● Customer facing experience with a proven track record of developing and maintaining long-term client
relationships both directly and through media agencies.
● Understanding of the advertising industries, including the challenges and ways to mitigate risk.
● Previous programmatic-focused management experience preferred.
● Expertise in display and video platform buying.
● Experience evaluating and onboarding third-party brand safety providers (e.g IAS, MOAT, DV)
● Excellent Account Management skills, with demonstrable experience of managing multiple stakeholders
internally and externally.
● Ability to thrive in a fast-paced, changing environment with a bias to action and a will to win.
● Confidence in writing and delivering presentations, proposals and strategies to multiple levels within an
organisation.
● Excellent communication skills (both written and verbal) - fluent in English, professional proficiency.
● IT skills, including excel, and strong numerical skills.
● Fantastic attention to detail.
● An understanding of budget and resource restraints.
● A proactive and motivated self-starter who enjoys working as part of a team.
● Knowledge and experience of using G-Suite products and Salesforce is a plus but not required.

#LI-PF1

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

​​TKWW’s approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our “new normal”, TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.)

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.