Senior Marketing Manager

Job Description

Digital Enterprise Services | Services is more than you think!

Our focus is simple: Our customer’s success! That’s why our digitalization approach is holistically designed and minimizes the complexity of any digitalization journey for our customers in the manufacturing industry. We focus on co-creating with our customers, consulting and understanding their specific needs, implement the required service solutions and ensure an ongoing optimization.

For that, we need motivated performers, people who want to have an impact on the customer’s digitalization journey and bring B2B expertise. People like you!

Currently, we develop a diverse team in Prague and Brno, Czech Republic working hand-in-hand with our global teams – and equipped with experts from various areas:
Strategic Portfolio Managers, Business Developers, Marketers, Communicators, Sales and Engineers.
But moreover, outside-the-box thinkers, creators, self-driven and motivated performers. What do you think? Would you like to be part of a team that has an impact on the customer’s digitalization path with excellent services? Then take your next career step with us.

E-Marketing for Motion Control Services Business

Responsibilities / Tasks

• Design, plan and execute online marketing campaigns for targeted portfolio elements
• Create marketing content (including blogs, articles, flyers etc.) for online marketing
• Perform SEO research to develop new content, optimize existing content, and devise tactics to continuously improve performance
• Plan, monitor and optimize paid digital marketing tactics, such as social media, PPC, and display advertising
• Use analytics tools to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage inquiries generation and conversion rates
• Collaborate with HQ Sales, Portfolio Management, Regional Sales and other interfaces to define the right campaigns
• Continuously expand your knowledge in the domain of motion control services portfolio elements.

• BS/MS degree in marketing, business or engineering
• 3-5 years working experience in digital marketing, including content creation as well as using the latest tools for SEO, SEM and analytics
• Proven experience with content creation for blogs, websites, case studies, and social media
• Extended experience using social media channels for marketing, both organic and paid
• In-depth knowledge using analytics tools to measure performance of online tactics
• Experience with A/B testing and content optimization
• Working knowledge of digital marketing software, including Google Analytics, Adobe Analytics, WordPress, and Eloqua
• Experience in or understanding of Siemens services business is a plus

Organization: Digital Industries

Company: Siemens, s.r.o.

Experience Level: Experienced Professional

Full / Part time: Full-time