Demand Generation Marketing Manager

Job Description

Summary

Posted: Sep 28, 2022 Role Number: 200430868 At Claris International, Inc., a wholly owned subsidiary of Apple, Inc., we genuinely care about our customers. As the world leading Workplace Innovation Platform, we provide our customers with a platform to go beyond their existing technologies to tackle their business problems. We are looking to add more versatile and hardworking employees who love challenges. If you feel like you’d love to join this amazing team, we would love to hear from you. Imagine what you could do here. Bring passion and dedication to your job and there’s no telling what you could accomplish. Summary of position: We are looking for a Demand Generation Marketing Manager to work out of our Tokyo office and drive the development and execution of marketing programs. You should have hands-on experience conceptualizing, developing, and performing customer-focused awareness and education strategies. This includes crafting and implementing a successful, data driven strategy with the intent to build brand awareness and drive revenue. Candidates should possess a strong understanding of B2B marketing, with a background in content strategy, and customer acquisition. You will develop and lead a comprehensive portfolio of campaigns for our Claris FileMaker platform. The campaigns will be crafted to cultivate, engage, and convert our prospects as well as drive adoption and cross-sell/up-sell for our existing customers. This is a player mentor role with the responsibility of managing a team while also being able to roll up your sleeves to build campaigns from scratch.

Key Qualifications

Key Qualifications

• 5+ years experience working in a B2B technology demand generation role.
• Expert team leader who knows how to build and inspire a high functioning team.
• Data-driven and technically fluent - You use data to improve decision making and have experience and comfort with a range of marketing tools to enhance impact.
• Customer-centric and driven by insights - You understand the customer journey, each influencer within the decision-making process, and demonstrate customer insights to design your campaigns.
• Strong communications skills with the ability to communicate across multiple teams and levels.
• Experience in developing email campaigns, eBooks, infographics, and sales tools.
• Experience in setting up and handling events and webinars.
• Skilled in Salesforce and Pardot (or similar Marketing Automation tool).
• Hands on experience with Google Ads, Yahoo, LinkedIn, and Eight.
• Essential Japanese speaker to communicate with partner's businesspeople and excellent Japanese writing skills to proofreading required.
• Ability to speak English required.

Description

Description - Advise a team of impactful marketers to develop and deploy demand generation assets and campaigns. - Using agile methodologies design and complete end-to-end programs that create demand and accelerate existing opportunities. - Measure and report campaign performance, rigorously A/B test, and optimize our communications across channels. - Partner closely across the organization to develop a coordinated strategy for both inbound and outbound lead generation. - Work with team to create webinar material, produce live events, and measure effectiveness. - Create and set up email and further campaigns in Pardot. - Work with agencies and team to develop eBooks, infographics, sales tools, print/digital ads, landing pages, white papers, case studies, and other marketing collateral. - Work with collaborators to define business requirements and translate them to functional requirements for new projects and deployments. - Work with team to develop marketing communications materials including press releases, customer success stories, testimonials, and partner interviews. - Handle and develop relationships with our community of Claris FileMaker Partners and developers including driving participation in our Japan Engage Conference. - Work with the Corporate Marketing team to implement localization of campaign materials for successful campaigns. - This role reports into the global Director of Demand Generation and is expected to collaborate closely with cross-functional - teams across the company, especially with the Corporate Marketing team predominantly located in the U.S.

Education & Experience

Education & Experience - Bachelors degree required Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. If you'd like more information about your EEO rights as an applicant. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. Apple participates in the E-Verify program in certain locations as required by law. Apple's committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Additional Requirements

Additional Requirements