Demand Generation Strategist

Job Description

What we do

At Civis, we take a science-first approach to solving problems. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand and connect with the people they care about, so they can stop guessing and start using mathematical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward. Learn more about Civis at www.civisanalytics.com .

Our mission

Our mission is to bring objective, data-driven truth to organizational decision-making – all the way from the boardroom to the world’s largest social causes.

All employees either must be fully vaccinated against COVID-19, initiate vaccination before your start date, or file an exemption request prior to start date per company policy for review. Due to the uncertainty of COVID-19, all Civis offices are closed and employees are remote until further notice. This is being closely monitored as the situation evolves. Although it’s likely our offices will reopen, positions hired outside of Civis office locations will be remote roles .

What we are looking for

As our Demand Generation Strategist, you will be responsible for the strategy and execution of marketing programs that excite and engage with prospective Civis customers. In this role, you’ll be responsible for the strategy and execution of marketing programs that generate and nurture leads, primarily through digital and in-person events, email marketing and nurture campaigns, and collaboration with partner organizations. Reporting to the Director of Marketing, you’ll work closely with our business development and product teams on the qualification process and criteria for leads, and you will have the mandate to be creative and experiment to find the best channels, messages, and content to attract those targeted leads to our product.

We are a data-driven team and company, and as such, this role demands someone who can holistically own the measurement and optimization of our top-of-funnel metrics and attribution processes. We expect visibility throughout the full funnel, to see not just where our best leads are coming from (using a multi-touch attribution model), but the full impact of marketing activities and campaigns on the pipeline and, ultimately, on customer success.

We need a marketer who is focused on the pipeline and revenue and has seasoned skills in inbound and outbound marketing. The successful candidate will work closely with a talented, energetic marketing team to support our success. We have ambitious goals for marketing, and we need someone energetic and experienced, with strong communication and organizational skills, to manage our demand gen growth.

• Plan, implement, monitor, and report on our demand gen campaigns, across all channels.
• Creating impactful nurture programs to improve conversion rates from leads to opportunities
• Ensure a smooth, well-qualified hand-off of all leads to sales, and stay engaged enough past hand-off to learn what differentiates good leads from great leads, and continuously optimize the campaigns with that information.
• Define and refine (with sales) our lead and customer segmentation and scoring to determine appropriate outreach strategies.
• Work closely with leads in product management, sales, content, and design, to create effective content and messaging to ensure our campaigns drive attention, inform, and convert targets to leads.
• Work with our Salesforce administrator to ensure Salesforce is accurate, up to date, and clear, with all relevant information about campaigns and their results.

• 5+ years of digital marketing experience with a demand- and lead-gen focus. Even better if that’s in a B2B SaaS environment.
• Experience targeting personas with use case-specific messaging and content
• Experience measuring the effectiveness of demand gen efforts at each stage of the funnel, and connecting the quantity and quality metrics together to measure overall success
• Good understanding of social media strategy, SEM, and SEO to build out longer-term programs
• A curious, data-driven mindset, looking to metrics to make day-to-day campaign decisions, inform broader strategy, and measure success
• Expert experience with marketing automation software and a strong understanding of CRM management (we use Salesforce and Pardot)
• Experience working with subject-matter experts to create content and manage timelines for executing digital events and follow-up.

• Experience in a startup, where quickly capitalizing on opportunities is valuable, and ownership is a super-power
• Experience implementing ABM as an outbound campaign strategy, including the process and tools needed to make it a success
• Solid time-management skills (The right candidate for this role will thrive in an environment that offers a diversity of projects, but demands constant reprioritization and multitasking)
• Strong writing and editing skills

Why join our team?

• The opportunity to be part of a growing tech startup focused on solving interesting and meaningful problems, invested in internal promotion, and committed to fostering a diverse, equal and inclusive workplace.
• Competitive benefits, including unlimited PTO, 401K match with immediate vesting, health, dental, and vision benefits, fully paid parental leave, breastfeeding support including breastmilk shipping services for traveling moms, commuter benefits, wellness initiatives including weekly group meditations, monthly on-site massage therapy, and pet insurance.
• To support employees in our now fully remote work environment , we also have expanded our virtual journal and book clubs, Donut Pals (organized virtual coffee meet-ups), Lightning Talks (5-minute presentations on anything you’d like), Lunch-and-Learns, and HR Open Discussions (bi-weekly meet-up where we discuss ideas and topics of the day in a casual format). We are also able to support and accommodate flexible work from home schedules to help employees juggle responsibilities at home.

Civis Analytics embraces the individuality of our employees and we celebrate each other's differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our community. We're proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please contact [email protected]

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.

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