Brand Copywriter

Job Description

About Harry’s

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500 , our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Tuesdays, lunch on Wednesdays and Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

We are still requiring vaccinations for in-office employees. Reasonable accommodations due to a medical reason or sincerely held religious belief may be made.

About the Team

Harry’s is seeking a strategic Creative Copywriter and strong collaborator to work on all brand marketing. Our mission is to build personalized experiences that make our customers’ lives easier. We focus on customer needs, ideate on delivering the best products, and design solutions to serve them. We are a team that partners cross-functionally to deliver engaging customer experiences and are always looking to improve and grow.

About the Role

The Creative Copywriter’s job is to create compelling copy, from taglines and headlines to product descriptions and social captions. They’ll partner with our designers to support the broader marketing team in all day-to-day copy requests.

The Creative Copywriter will develop copy that communicates Harry’s key value propositions and drives effective business results as measured by the brand marketing teams. They enjoy managing the quality of all copy deliverables to ensure they meet Harry’s high creative standards, and have an ability to give and take creative feedback and constructive criticism. They are naturally curious and passionate about the brand and storytelling journey and have a desire to work within a cross-functional team to deliver an amazing product.

What you will accomplish:

• Email Marketing: Develop creative storytelling and witty copy in partnership with the art director and email marketing team. This content includes: transactional emails, win-back and seasonal campaigns, as well as product promotional copy.
• Product Descriptions Pages (PDPs): Create product titles and descriptions within brand voice and product category guidelines for Harrys.com and our retail partners’ e-commerce sites.
• In-Store Marketing (ISM): Lead writer for ISM copy development process, includes: concepting and creating content that ties directly to digital and print advertisements, so that customers who visit our retail partners have a seamless and consistent brand experience.
• Packaging and Collateral: Concept and craft storytelling for limited edition offerings (LTO) and seasonal product sets. Collaborate with designers, brand managers, and the legal team to develop product packaging and print collateral for channels, including retail and DTC.

This should describe you:

• 3- 5 years experience writing copy with a background in e-commerce or brand marketing
• Impeccable and multifaceted copywriting, copy editing and proofreading skills
• A strategic approach to the creative process with an understanding of advertising
• Ability to manage multiple priorities, internal workflow, deadlines and stakeholder expectations
• Strong project management skills and experience working cross functionally with creative and marketing teams a plus
• Empathy for the customer and their interaction with the brand
• Organized, dependable and self-motivated with the ability to excel in a hands-on, fast-paced environment
• You are a learner, who is always seeking to improve yourself and the world around you
• You thrive on direct, honest, and supportive communication
• Sense of humor—we take our work seriously and not ourselves

Here's who you'll work with:

• Reporting to the Copy Director, partnering closely with Art Directors
• The Harry’s Brand Marketing and Creative Comms team

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We have a mandatory COVID-19 vaccination policy.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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