Position Summary
Jo Malone London Global currently has a vacancy for a Director, Global Consumer Marketing, reporting to the Vice President, Global Consumer Marketing. This role will be based at the brand’s global HQ in London.
The prime responsibility of this role is to deliver integrated, impactful and measurable 360 consumer marketing plans across the business ensuring campaigns are executed in a holistic way across digital, social and communication touchpoints.
Key roles & responsibilities
The candidate will support in identifying and delivering against campaign targets driven by business goals and focused on revenue, new customer acquisition, and customer retention. They will lead planning for key programmes, working to develop comprehensive creative briefs to reflect the strategic objectives of each programme. They will ensure brand campaigns are executed in a 360 way with all digital content and social touchpoints covered with necessary assets, budget and timelines.
The role will be responsible for strategizing and overseeing the brand’s global paid media efforts, ensuring clear KPIs are set and met per campaign.
The candidate will develop relationships with key partners, ensuring we are front of mind for industry-leading initiatives and pilots, setting us apart from our competition and optimizing opportunities.
The candidate will work collaboratively with broader global teams to deliver cross-functional integrated marketing plans. They will act as a liaison with Regional and Affiliate teams, developing and applying a deep understanding of market-specific nuances to deliver market-relevant guidelines and consultancy and drive measurable results against brand targets.
They will act as a brand ambassador and guardian for all channels, providing thought leadership on brand and digital marketing to ensure we continue to innovate. Additionally, the candidate will support in the creation and presentation of board and senior management materials.
Key skills, experience & qualifications
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City.
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