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VP, Acquisition


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Job Details

Location: Posted: Sep 24, 2022

Job Description

*** Must live in or be willing to relocate to one of the following states to be eligible for hire: New York, California, New Jersey, Connecticut, Arizona, Louisiana, Massachusetts, Texas, Washington, Colorado, Vermont, North Carolina*** At Bitly, we believe in the power of the link or scan - to start a conversation, build a relationship or grow a business. Our mission is to turn every interaction into a catalyst for connections. It’s what motivates us to help people share, promote and engage everywhere on the Internet. We do this by being relentlessly product-focused, fostering the free-flowing exchange of ideas, and inspiring people around the world to dream up new ways of using Bitly. The Role As the VP of Acquisition you will be responsible for leading and scaling a high performance acquisition marketing team. Reporting directly to the CMO, you will set the direction and strategy to grow and scale our revenue marketing functions at Bitly. This is a unique opportunity where you will be leading growth for a globally recognized brand that generates more than 10 million monthly website visitors, 5.7 million monthly active users, 250 million monthly links and QR codes, and 10 billion monthly interactions between businesses, brands, creators, and their audiences. The ideal candidate is passionate about driving results in a high growth environment and loves improving the intersection between traffic and conversion. You will be setting the vision, developing key KPIs, and scaling a team of high performing global marketers across performance marketing, demand generation, content, lifecycle marketing, and CRO. You will be working as part of a dynamic marketing leadership team and aren't afraid to roll up your sleeves and work in a fast paced growing environment. This leader will build and run a global team, design and set goals for global growth, and ensure the team collaborates with cross-functional partners to gain further leverage. This leader should have strong demand generation and performance marketing skills, has a love for data, and a desire to work in a fast-moving space where experimentation is key.

What You’ll Do

    • Set strategy, plan and execute targeted campaigns and programs to achieve performance marketing goals and revenue outcomes in both paid and non paid channels; this will be a combination of leading in house talent and outsourced functions
    • Build, lead and coach a team focused on aligning efforts to outcome and ensuring each member is supported and mentored to achieve their potential
    • Build and manage marketing performance dashboards, revenue, and growth KPIs across the funnel with a breakdown for both our sales assisted and product led journeys
    • Lead a data-driven culture that leverages analytical insights to optimize campaign performance and conversion
    • Lead the go-to-market strategy for our global new business acquisition: including SEM, website performance, end-to-end demand generation programs, SEO & content marketing, lifecycle, social channels, and affiliate and channel marketing
    • Drive experimentation on the Bitly website in partnership with our Product team to improve conversion and create a world-class experience for our visitors
    • Implement a strong experimentation culture in marketing and partner with our Product team to drive performance and optimizations across the entire marketing lifecycle: specifically around acquisition, engagement, adoption, and monetization
    • Set and manage overall performance marketing budget for customer acquisition. Managing a strong CPL and ROAS across channels
    • Lead our global localization strategy for performance marketing and demand generation efforts
    • Partner with Sales leadership and the SDR team to support ongoing optimizations to the hand off and lead qualification process

Who you are

    • 10+ years leading acquisition marketing for a global software and/or SaaS, ecommerce,or high-volume consumer tech business
    • Strong budget management and marketing measurement skill
    • Excellent written and presentation skills; extremely detail-oriented and the ability to handle ambiguity and present ideas and results to an executive team
    • Demonstrable experience as a proven leader in the SaaS Marketing space, with a strong preference for having worked in both product-led growth (self-serve) as well as sales assisted
    • Ability to balance marketing strategy, processes, vision, and tactical execution in a hyper growth environment
    • Exceptional people management and leadership skills with the recognized ability to grow and retain a high performing team - preferably with experience growing global teams, valuing diversity of thinking and experience
    • Direct experience and a thoughtful approach to what Acquisition and Growth Marketing should be like in a growing SaaS environment; including key KPIs and performance metrics
    • Excellent analytical skills with a clear bias to data-driven decision making
    • Comfortable with project management across multiple teams and work streams
    • Collaborative, humble and comfortable working in a global remote friendly organization
    • A degree in Marketing, Communications or related discipline or comparable experience in a SaaS or high volume consumer tech company

Our Values

    • Customer First. We are fiercely committed to our customers' success. Our Job is to ensure that our trusted platform, performance, and people help customers achieve their goals
    • Growth Focused. We are building a fast growing, healthy business powered by quick learning, constant optimization, and data driven decisions
    • R.E.S.P.E.C.T. We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do
    • >(!=) Greater than, not equal to. We are driven to win, bring our “A Game” to work each day and deliver exceptional results
    • Do or Do Not, There is No Try. We say what we are going to do and we do it

Employee Benefits

    • Competitive Salary + Stock Options
    • Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
    • 401k with up to 4% employer match
    • One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance where available
    • Wellness reimbursement program
    • Partial cell phone service reimbursement
    • Voluntary LegalShield for legal services and IDShield for identity theft protection
    • Unlimited vacation, personal time, and flexible work from home policies
    • Full support for remote work during COVID-19, including a home office and separate WiFi stipend
    • Generous parental leave policies; maternity and parental leave for growing families
    • Budget for professional development opportunities, including courses and conference attendance
    • Company sponsored volunteering opportunities (when it is safe to do so)
Applicants must be currently authorized to work in the United States on a full-time basis. If you are based in California, we encourage you to read this important information for California residents linked here. ( ) In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Bitly also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Bitly. Apply for this job

About Bitly

Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels.

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