Digital Marketing Manager

Job Description

Company Description

Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists.

Our teams are located around the world. This enables us to stay closely connected with customers and the markets and sectors we cover. Collectively this allows us to offer a compelling combination of global commodity analysis with detailed local market knowledge.

We are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment that encourages diversity and fosters a sense of belonging. We are committed to creating a workplace that works for you and encourage everyone to get involved in our Wellness, Diversity and Inclusion, and Community Engagement initiatives. We actively support flexible working and are happy to consider alternative work patterns, taking into account your needs and the needs of the team or division that you are looking to join.

Hear what our team has to say about working with us:

https://www.woodmac.com/careers/our-people/

We are proud to be a part of the Verisk family of companies!

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.

Job Description

Wood Mackenzie has an exciting opportunity for a commercially minded Digital Marketing Manager to join a fast paced, dynamic global business. This role works with our programme and product marketing teams to create campaign ready content that supports our renewal and growth targets. This is an opportunity for a creative, innovative content creator to work with stakeholders and our expert analysts to put Wood Mackenzie's’ content at the heart of our marketing campaigns.

Role Purpose

This role will sit within the Digital & Content team, focusing on creating effective and engaging full funnel content for our audiences in line with our campaign strategies. This position will report directly to the Senior Manager, Content Marketing and be part of a dynamic and fun digital and content team.

About the day-to-day responsibilities of the role

• Working with multiple stakeholders across the marketing team you will be a key figure internally for content creation and writing as part of wider projects, campaigns and programmes
• Work closely with our wider marketing, product and research teams to craft content topics and themes within the natural resources and energy transition sectors to align with our clients’ and prospects objectives
• Develop interesting and engaging content (written, video, audio and graphic) to appeal to our global audience across the natural resources and energy transition sectors. Note this role will not be expected to personally create graphic and audio content from scratch, instead you will work with inhouse teams and agencies to create this).
• Work with the content, creative, product and regional marketing teams to create a campaign content calendar
• Partner with research, sales, regional marketing and product marketing to create campaign ready content to promote industry-related topics whilst looking for ways to cross purpose content across campaigns
• Effectively brief and work with in house teams as well as external agencies and freelance writers
• Proofread, re-structure and edit articles by other writers, optimising written pieces to increase user engagement
• Support Senior Manager, Content Marketing to develop our newsletter strategy, in life comms and nurture campaigns
• Enforce editorial governance, inspiring fellow team members to create even better content
• Optimise digital content for SEO
• Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels
• Report on content performance and adapt a continuous improvement and innovation mindset.

Qualifications

To be successful in this role you’ll be a content marketing professional with B2B content marketing experience, preferably with a campaign background. You’ll be able to develop engaging content to attract and engage new potential customers. For this position, it’s also essential to be up to date with new technologies and digital marketing trends. It will be beneficial if you have some knowledge of the energy and commodity markets.

You will have:

• Proven experience as a Content Marketing Manager, Content Editor, Marketing Campaign Manager or similar role
• Experience of creating inspiring content in a global business
• Excellent communication and writing skills in English
• Excellent stakeholder management and engagement skills
• Excellent interpersonal skills, ability to influence and engage peers and senior stakeholders
• Highly evolved communication skills and an ability to translate technical information into business language
• Strong problem-solving skills and the ability to think creatively and drive innovation
• Proficiency in MS Office and Content Management Software (eg Optimizely)
• Editorial mindset with an ability to predict audience preferences and use data to review performance
• Understanding of web publishing and hands on experience with SEO and GA metrics
• Project management skills and attention to detail
• An energetic, tenacious, results-orientated approach

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Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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