Lead, Marketing Ominichannel strategy & operations, Oncology Marketing, JOBU

Job Description

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Job Description

● Marketing Omnichannel strategy and operations lead role will be responsible for conceptualizing, designing, implementing omnichannel strategies across multiple oncology brands.

● This will be a people manager role responsible to all areas of omnichannel execution – customer strategy/customer content and customer channels.

● Person hired will be required to carry a close collaboration with each marketing brand leads as a center of excellence but directly accountable to design and implement marketing of future leveraging digital, data, and technology.

● Person hired will be key role for internal and external collaboration driving omnichannel execution and enhancements.

● In this highly visible role, individual will interact with several functional leaders in and outside of oncology business unit to elevate presence of omnichannel and beyond for oncology business unit.

● Person hired will be building a lasting omnichannel vision and plan that can be applied to existing and future brands at different life stages.

● In order to transform business requirement to system architecture, drive documentation and communication with external partner based on business needs from brand marketing and ComEx.

Omnichannel strategist role will be accountable to lead Takeda Japan Oncology marketing of the future leveraging channels, data, analytics, and innovation, this role will encompass the candidate to transform

● From Multichannel brand plans à Machine-learning algo driven omnichannel customer journey based dynamic brand plans

● From Visual Aids for medical representatives à To on -demand based content from medical representatives

● From silo digital insightsà To holistic and consistent insights across brands deriving data intelligence that differentiates customer engagements and drive business growth

● From brand specific data management and analytics approach à To standardized and harmonized customer data management design and implementation across the business unit

● From: HCP marketing events à To insights based strategic key stakeholder engagements plans

● From: Push focused omnichannel approach à To explore and build in external novel marketing solution to foster change agility mindset in marketing

● Build and scale omnichannel operations structure that will elevate and drive the business growth but bring more operational efficiency.

● Collaboratively work with ComEx for digital activity operation and tracking in sales function

This role will have direct reporting to Head of Marketing Excellence lead the small team which is likely to expand to bigger pool over the time.

Required:

● 5+ years of combined experience that includes core marketing and digital planning, execution, and insights in Pharma industry inside or outside of Japan

● Consulting background and experience specifically on digital and building new organization designs.

● Ability to digest complex information and leverage strategic framework to consolidate and present to senior management.

● Ability to work in varied organization environment; micro (operations) and macro (strategic areas) elements of the business

● Business acumen, understanding of marketing strategy development and execution

● Enterprise mindset, ability to work, manage and influence broad stakeholder group without direct authority.

● Strong analytical, logical, and strategic thinking skill.

● Issue identification and solution oriented approach

Knowledge:

● Business and strategic planning

● Business strategic frameworks

● Program and project management experience

Mindset:

● Self starter, proactively finding organization challenges and continuously engage to find the most impactful solution

● Change activator, comfortable to propose, drive and implement the change

● Leader aspirant, comfortable to work in global/local atmosphere changing approach based on cultural demands and drives the outcome

● Be open and drive constructive discussion even if under conflict situation

● Proactively explore external environment future trend and cutting edge technology with strong curiosity

Language:

● Japanese: Fluent

● English: Business Fluent

< Licenses and certifications>

● MBA(Preferable)

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