Digital Marketing Manager

Job Description

Eaton’s Industrial Sector is currently seeking a Digital Marketing Manager to join our team. Remote work available.

Position Overview:

Eaton is a power management company made up of over 92,000 employees, doing business in more than 175 countries. Reporting to the Senior Manager, Marketing Operations, the Digital Marketing Manager is a member of the Corporate marketing communications team that will partner with key stakeholders across Eaton's Industrial Sector to develop and execute global digital marketing strategies. The role is a key partner for the Industrial Sector marketing communication teams and a valued business partner across the enterprise. The successful candidate will collaborate with stakeholders across Industrial Sector and Enterprise marketing, sales, IT and other functional areas to gather requirements based on business needs, consult on best practices, and execute final deliverables using Eaton’s digital marketing processes and tools. Projects include planning and executing digital marketing campaigns, establishing criteria and best practices for digital marketing campaigns, supporting digital marketing tool training and adoption, analyzing Industrial Sector and related business website effectiveness, managing web-content, and developing interactive sales tools.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.

In this role you will:

• Supports public and authenticated website capabilities planning by serving as a partner to the business unit’s marketing communications, sales, and support functions by helping them to develop requirements and deploy customer-oriented online tools and solutions.
• Supports business marketing communications teams on digital marketing campaign development, management and execution.
• Maintains website product, marketing, service and support content, and identifies search engine and user experience optimization opportunities.
• Collaborates with marketing, sales, and support functions to deliver marketing contact collection, engagement and lead routing programs.
• Plays a key role in the development and support of digital marketing components of trade shows, Eaton events and technology days.
• Educates extended team on digital marketing and email marketing best practices. Trains on tools when required. Maintains training information on authoring guideline library to align with new digital capability releases.
• Helps establish, track and report on standard campaign metrics to drive culture of continuous improvement.
• Serves as a power user of our marketing automation platform, web content management platform, and other essential digital tools.

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

Required (Basic) Qualifications:

• Bachelor’s degree from an accredited institution
• 6+ years of digital marketing, marketing operations, digital tools and processes
• No relocation benefit is being offered for this position. Only candidates within a 50-mile radius of one of the following locations; Beachwood OH, Southfield MI, Raleigh NC, Menomonee Falls WI, or Moon Twp PA will be considered. Active Duty Military Service member candidates are exempt from the geographical area limitation
• Must be legally authorized to work in the United States without company sponsorship
  

Preferred Qualifications

• Bachelor’s degree in Marketing or Communications from an accredited institution
• Familiarity in HTML, CSS, JavaScript and other website development coding
• Knowledge of B2B marketing practices
• Advanced knowledge of marketing automation tools (Eloqua preferred), user experience, usability and functionality
• Expertise with website CMS tools (Adobe Experience Manager preferred)
• Expertise with evaluating campaign effectiveness using Google Analytics and other similar tools
• Experience with Adobe Creative Cloud applications

Position Criteria

• Understand and empathize with the user experience in order to improve it
• Process-orientation in order to create workflows that make sense to users
• Superior communication, presentation and leadership skills
• Must be a self-starter with energy and enthusiasm towards multitasking, dealing with ambiguity and working in a matrixed environment
• Able to meet deadlines and establish clear priorities quickly
• A service mentality, reflected in the interaction this role plays in working with business and functional teams as “internal clients”
• Strong interpersonal skills; professional maturity to listen, learn, demonstrate cultural sensitivity, and to build coalitions and consensus corresponding to goals of the organization.
• Attention to detail
• Love of data
• Change management

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.

• Flexible work options to help balance work/life demands (at participating Eaton sites)
• Healthcare/retirement savings programs
• Competitive compensation packages to reward skills and performance
• Tuition assistance or financial help for ongoing learning and development
• Health, Dental, Vision & Wellness programs
• Donation matching (U.S., Canada, Puerto Rico)

Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: [email protected]

What you will get from us

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.

We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Job: Marketing

Region: North America – US/Puerto Rico
Organization: Corporate Sector

Job Level: Manager
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid
Does this position offer relocation?: No
Travel: Yes, 25 % of the Time