Social Media Editor

Job Description

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. With more than 600 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives. Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates operating health centers across the U.S. Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational, advocacy, and electoral activity, including grassroots organizing, legislative advocacy, and voter education. Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek a Social Media Editor to join the Social Media team. This job reports to the Associate Director of Social Media in the Content Innovation department of PPFA. The Content Innovation department shapes how Planned Parenthood is presented to the world through digital content and campaigns within our owned channels and emerging platforms. Purpose : The Social Media Editor will help develop, optimize and drive social media content in service of our communication and organizational goals. This crucial role will contribute to the success of promoting Planned Parenthood’s proactive policy agenda and building understanding around why equitable access to SRH is critical. The Social Media Editor will also be responsible for collaborating across the Federation to create and produce high-quality sexual and reproductive health information and culturally relevant content that broadens brand familiarity and helps us reach new and existing audiences. Delivery : ● Optimize original content for social platforms and execute daily posting across Facebook, Twitter, Instagram, TikTok, YouTube and more for both our Planned Parenthood Federation of America accounts and our Planned Parenthood Action Fund accounts ● Utilize 3rd party social media publishers to efficiently post, label, and evaluate content ● Understand Planned Parenthood’s voice and style to ensure consistency. ● Partner closely with channel managers to oversee posting workflow and communication. ● Community management, including moderating sensitive discussions and engaging followers. ● Contribute to developing and executing a social media growth strategy ● Setup paid media campaigns and boosts ensuring compliance with internal legal and financial regulations. ● Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements). ● Produce social content around trending news, pitch and script social video ideas. ● Cover and/or moderate events and capture content with talent as needed. Engagement: ● Partner with the Director of Social Media and social team leads to serve as the channel manager and day to day publisher. ● Maintain and build solid working relationships with all cross-functional stakeholders. ● Prioritize, manage and move along multiple projects, anticipate project breakdowns, clarify needs to meet project goals. Knowledge, Skills and Abilities (KSAs): ● 2 years of professional social media experience, strong editorial judgment, and clear writing skills. ● Our ideal candidate is someone who is obsessed with social media, understands how to optimize engaging content for each platform, be detail-oriented and incredibly organized, and have an interest in sexual reproductive health education and advocay. ● Someone who is quick to identify emerging social media trends and take initiative with experimenting accordingly—and someone who is tapped in to pop culture and the news cycle. ● A savvy strategist who knows how to utilize social platforms (including emerging platforms) and tools. ● A lover of fast-paced, collaborative environments About the team: The social team works our hardest every day to help people realize their fullest potential for themselves, their families, and their communities so that together, we can educate, mobilize and fight for a more equitable and just world. We do that by creating and curating social channels that educate, empower, and activate online audiences. We also develop and drive online campaign work that promote our organizational policy, advocacy, and political goals to mobilize supporters and demonstrate our grassroots power. TRAVEL : 0-25%* (all work-related travel has been suspended for time being due to Covid-19) The starting salary range for this position is $65,000 - $72,000 . *LI-KM1 Final offers for this job will be based on capabilities and will be made within the parameters of the PPFA compensation program. Total offer package to include generous vacation + sick leave + paid holidays, individual/family provided medical, dental and vision benefits effective day 1, life insurance, short/long term disability, paid family leave and 401k. We also offer voluntary opt in for Flexible Spending Account (FSA) and Transportation/Commuter accounts. We value a truly diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We're committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. PPFA participates in the E-Verify program and is an Equal Opportunity Employer. #LI-SY1 *PDN-HR If denoted as NYC, DC, or both, this position is usually located in our New York City or DC office, but is remote while offices remain closed due to the COVID-19 pandemic. Final offers for this job will be based on capabilities and will be made within the parameters of the PPFA compensation program. Total offer package to include generous vacation + sick leave + paid holidays, individual/family provided medical, dental and vision benefits effective day 1, life insurance, short/long term disability, paid family leave and 401k. We also offer voluntary opt in for Flexible Spending Account (FSA) and Transportation/Commuter accounts. We value a truly diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We're committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. PPFA participates in the E-Verify program and is an Equal Opportunity Employer. #LI-SY1 *PDN-HR If denoted as NYC, DC, or both, this position is usually located in our New York City or DC office, but is remote while offices remain closed due to the COVID-19 pandemic. Apply for this job