Email Marketing Manager

Job Description

FloQast is looking for an Email Marketing Manager to join our Demand Generation team. This person’s core responsibility will be to own and execute all lead nurturing and prospect database marketing campaigns from ideation and development of content to audience targeting. Your goal will be to provide prospects with a great customer experience that nurtures them through the buyer’s journey and drives measurable pipeline. This role requires creating content for email campaigns.

What You'll Do:

• Own and manage all facets of lead nurturing and email marketing including email strategy, segmentation, copy, implementation (in partnership with operations), creative (in partnership with design), and reporting
• Craft lead nurturing programs that advance prospects through the buyer’s journey, from marketing engaged to MQL and beyond
• Work with Partner, Field, and Product Marketing teams to include events, product updates and partner communication in our email strategy
• Conduct ongoing A/B tests of all aspects of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting
• Own email development across the marketing team
• Own the email communications strategy
• Proactively report on email results and provide insight and suggestions
• Be a resource for cross-functional teams on best practices for running email campaigns

What You'll Bring:

• 3-5 years of B2B email marketing and lead nurturing experience is required
• At your core, you’re a stellar copywriter and written communicator
• Expertise building dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas (ie. ensuring each audience receives unique content)
• Clear understanding of database segmentation and audience development
• Adept at creating communication flows based on user behavior
• Keen eye for email UX and design
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability
• Firm understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations
• Proven track record of driving demand through email campaigns and nurture programs

Nice To Haves:

• Knowledge of Hubspot and Salesforce preferred but not required

#LI-BT #LI-Remote #BI-Remote About FloQast www.floqast.com Recognized as a 2021 Technology Fast 500 by Deloitte, FloQast is the leader in accounting workflow automation created by accountants for accountants. The cloud-based, AI-enhanced software is trusted by more than 1,600 accounting teams, including those at Snowflake, Twilio, Instacart, Zoom, and The Golden State Warriors. In July 2021, FloQast raised a $110 million Series D at a $1.2 billion valuation — and we’re growing! What We Do By automating common accounting workflows and helping to streamline and make them more efficient, FloQast is the place where accounting teams want to work so they can focus on what matters most, even when that’s just logging off on time. Whether automating reconciliations, documentation requests, or streamlining recurring accounting processes, such as the month-end close, financial reporting, or payroll, FloQast enhances the way accounting teams already work to help them operate more efficiently. Here’s Why You Should Apply - When we say our customers’ success is our priority, we’re not lying. Check us out on G2 Crowd and read a few of the 275+ 5-star reviews! - Why do 95% of reviewers on Glassdoor say they would refer FloQast as an employer to a friend? Maintaining a collaborative, open, and fun company culture regardless of where FloQasters are located can be tricky, but we’re up to the task. Check out what actual FloQast employees have to say on Glassdoor . - FloQast offers competitive compensation, stock options, full benefits, and a positive and supportive work environment - FloQast is regularly rated as one of the best places to work: - Inc. Magazine’s Best Workplaces in 2021 - Best Places to Work by LA Business Journal since 2017 - Built In’s ​​Best Place to Work in Los Angeles since 2018 Don't meet every single requirement listed on the job ad? We encourage you to consider applying anyway! You may be the right candidate for this role or for our other open roles. FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees. If you are a Colorado, Connecticut, or New York City resident, please contact us by emailing [email protected] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email Apply for this job