Senior Demand Generation Manager, EMEA

Job Description

Amplitude is a leading digital analytics platform. More than 1,800 customers, including Atlassian, Chick-fil-A, Marks & Spencer, NBCUniversal, PayPal, Shopify, and Under Armour rely on Amplitude to gain self-service visibility into the entire customer journey. With Amplitude, teams can understand what product features are working, where users are getting stuck, and what actions lead to the right outcomes. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive.

About The Role & Team

We are searching for a Senior EMEA Demand Generation Manager to join our growing Marketing family. This strategic role will further drive Amplitude’s growth in EMEA by crafting strategies to create, capture and convert demand. We are looking for a highly analytical professional who understands how to structure a demand engine and loves taking challenges in an environment experiencing high growth. You will manage a team responsible for building and orchestrating content and building and executing campaigns and community programs to support regional marketing strategies and channel targets.

As a Senior Demand Generation Manager, you will:

• Oversee a strong planning motion with Campaigns, Growth Marketing, Lifecycle Marketing, Marketing Operations, Corporate Communications, and Product Marketing in order to plan and execute multi-channel campaigns including, but not limited to channels such as email, organic and paid social, communities, customer advocacy and content syndication
• Oversee building a solid influencer marketing program and work collaboratively with Product Marketing and Evangelists to run successful product and content launches through various campaign tactics.
• Build strong alignment with the Sales Development teams and build strategies to accelerate demand conversion to opportunities.
• Design systems and processes to drive planning and continually improve key performance metrics; build processes for data-driven decisions to optimize campaign strategies weekly.
• Own the demand generation data analysis required to reallocate budgets and communicate ROI per channel/tactic
• Understand how to test and integrate emerging channels in a multi-channel strategy. You and your team will plan and execute multiple demand generation campaigns simultaneously, utilizing various touchpoints.
• Improve your targeting with a quality scoring system to target MQLs with behavior, demographic and intent data qualify scores.
• Create content-specific nurtures to maximize campaign performance.

You'll be a great addition to the team if you have:

• 5+ years of marketing experience developing and executing omnichannel marketing campaigns (preferably 2+ years of demand generation management in a SaaS environment)
• Have a passion for customers, with experience running lifecycle and target account initiatives at scale
• Thrive on the ability to keep a real-time pulse on campaigns, continually interpret and apply findings to optimize performance
• Are familiar with marketing automation tools (preferably Marketo), CRM (preferably Salesforce.com), web analytics, and business intelligence (preferably Tableau)
• Passion and ability to work well in a fast-paced, rapidly changing environment
• Strong analytical and critical thinking skills with a proven track record in making data-driven decisions

#LI-EM1

#LI-Hybrid

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a generous parental leave, a subscription to Modern Health, and a generous Learning & Development stipend.

The Product: Amplitude is a digital analytics platform – we help companies understand their users, rapidly release better product experiences, and ultimately grow their business. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

Other fun facts about Amplitude:

• G2: #1 product analytics solution and #3 best software product
• Business Insider: A top tech company to bet your career on
• Fast Company: #3 most innovative enterprise company in the world
• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
• Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
• We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.