La Mer - Marketing & Consumer Engagement Manager

Job Description

Position Summary

Join the #1 luxury skincare brand in the UK market and help us take luxury to the level! We are looking for a passionate, driven and enthusiastic personality to join us and lead our marketing and consumer engagement team.
Crème de La Mer is the moisturiser that started it all... 60 years ago our journey began. After 6,000 experiments and more than 12 years of research, Dr. Max Huber unlocked the power of the sea and created Crème de La Mer renewing elixir, powered by the Miracle Broth^TM. Loved by celebrities and consumers across the world, La Mer is the cult luxury brand everyone is raving about. If you want to work for the ‘crème de la crème’ brand in an energized, passionate team, if you are a creative marketer, driven by consumer-centric and digitally-led mindset, this role is for you! You’ll be leading Product Marketing and Consumer Engagement teams, ensuring Visibility, Advocacy and Relevancy for the brand in the UK.

This high profile role is pivotal to the success of the La Mer brand and is responsible for the strategy and implementation of total omnichannel marketing and consumer engagement, across all consumer touch points to drive brand equity, sales and market share through both ecommerce and in store channels.

Key Roles & Responsibilties:

This role is responsible for leading and developing the following areas - Digital Marketing and Social Media, Product Marketing, Retail Trade Marketing, Events, Visual Merchandising, Communications, CRM and Consumer Insights.

• Creating and implementing a UK Region Marketing and CE strategy that supports the achievement of brand objectives across both brands including net/retail sales, operating profit, market rank, share and category objectives, all in accordance with brand guidelines

• Key contact to partner with Global to initiate and develop, where applicable, regionally relevant consumer programmes, assets and product development which are based on UK insights and additive to the global brand

• This role will work closely with the Marketing & CE Director and VP/GM to set the strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging our identified key consumer target groups by category and channel, in an onmichannel approach

• This role oversees the total alignment of the marketing calendar and consumer engagement activities across all earned, owned and paid media, influencer and press communications, CRM, Events, In-store VM and Retailer programmes, creating highly desirable, innovative, equity driving 360 campaigns that drive sales on established KPIs across all on & off channels

• This role has a dotted line oversight of the CRM function and team, overlooking consumer lifecycle management for LM and driving retention via email/sms/retailer loyalty programmes as well as consumer and market insights

• As a close partner to Sales, Education, Ecommerce, Finance and Supply Chain the candidate will work collaboratively to deliver the direction of the brands and be accountable for excellence in execution across all consumer touch points

• Alignment of inventory demand and retail sales plan through accurate forecasting of saleable and non-saleable with Sales and Supply Chain

• Strategic budget management is key, applying zero based budgeting to develop programmes in line with strategic imperatives and managing the ongoing allocation of budget expenses in order to match objectives

• Strong relationship management is a must to the success of the role with extensive liaison with stakeholders in the Global New York & Paris offices, London, Kites Croft, the Field, Retailers, Press, external suppliers and internal teams.

Qualifications

What you will need to be successful in this role

• Think strategically, engage with a vision, strive for excellence in execution
• Be agile, pro-active, autonomous with an entrepreneurial mindset
• Drive creativity and innovation, with a local lens
• Solid presentation skills
• Fast learner
• Have a digital-first, consumer centric and Omnichannel mindset with 360 vision of amplification
• Strong Media skills and Social platform knowledge
• Know how to manage a budget, comfortable with numbers
• Enjoy working in fast-paced environment
• Strong communication, collaboration and negotiation skills
• Knowledge in luxury beauty is preferred but not essential
• Team player, can-do, positive attitude

Compensation and Benefits

• Hybrid Working (2 days WFH, 3 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Private Medical insurance
• Bonus Opportunity
• Holiday Purchase opportunity
• Summer Friday hours
• Generous Staff Discount
• Mental Health Wellbeing Initiatives (Unmind App and Employee Assistant Programme)
• Benefits platform with exclusive discounts and offers
  I,D&E STATEMENT The Estée Lauder Companies’ collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers. We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers.

Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2214873
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.