Consumer Marketing Coordinator MAC

Job Description

The role of Consumer Marketing Coordinator is supporting Consumer Marketing Manager in different activities. He/She ensuring that MAC Consumer Message is aligned and clear in all Consumer Touch Points, supporting the definition of Consumer/Communication 360°: mapping and understanding the consumer journey and defining an adequate marketing plan integrating all media channels. Otherwise, the role ensuring that Advertising & Promotion mix optimization supporting the marketing strategy.

Key Performance Areas & Description

CONSUMER MANAGEMENT

• Builds the 360° marketing plan for the brand and defines KPIs in coordination with Product Marketing, Trade Marketing and Corporate Digital Teams
• Profiles consumers, adapting global guidelines to local reality
• Defines the Consumer Journey according to the profiled targets
• Defines the advertising and distribution mix
• Adapts the marketing plan according to sales performance, trends, competitors and social media metrics
• Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness
• Defines and presents regional marketing plans, ensuring their effective implementation
• Shares new ideas and challenges in cross brand meetings
• Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys...)

MARKETING STRATEGY SUPPORT

• Supports Consumer Marketing Manager in building local launch plans
• Support 360° for activities campaigns related (event Management, timing of campaigns and tracking)

Qualifications

• Degree in Marketing or equivalent
• 2+ years Marketing experience in a retail / cosmetics / luxury goods or FMCG arena
• Fluent English
• Strong strategic accountability in marketing
• Personality: willingness to lead, test, learn and great attention to details
• Ability to lead a project with great attention to structure rather than creativity
• Excellent use Excel e Power Point

Job: Marketing
Primary Location: IT-25-Milan
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2213192
This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03.