Senior Marketing Analyst

Job Description

ABOUT THE ROLE

Peloton is looking for a passionate, data-driven, consumer-centric CRM analyst to join its Product Marketing organization! Reporting to the Senior Manager, CRM & Governance, this is a unique opportunity to be a part of a brand new CRM team that will support the entire Marketing organization. We’re a fast-paced, action-oriented team that thrives on collaboration, making fast decisions based on data, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey!

YOUR DAILY IMPACT AT PELOTON

• Develop, plan, and optimize CRM campaigns through rigorous, hypothesis-driven A/B testing, using email, SMS, and push notifications to meet business goals
• Interpret data, analyze results, develop dashboards, and insights across segments, identifying ways to improve ROI performance
• Work across the marketing organization to define customer segmentation and optimize communication cadence, channel and messaging
• Collaborate with data science, consumer insights & marketing analytics teams to analyze and interpret user segments and behaviors to be demonstrated in lifecycle marketing, driving automated, personalized communications
• Support team in building comprehensive reports and dashboards of all relevant CRM critical metrics to track and socialize performance across individual and evergreen/lifecycle campaigns
• Employ insights based on data and an iterative testing approach to optimize campaign builds, content modules, segmentation and other testing construct
• Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of data so that it’s ready for use by marketing teams

YOU BRING TO PELOTON

• 3-5 years of working experience in an analytical role required (Marketing and CRM preferred)
• Experience setting up and using email/marketing automation platforms like Braze, Epsilon, SimonData, SalesForce, or Marketo
• Advanced proficiency in at least one query or statistical analysis language: SQL, Python, R, or comparable
• Experience in customer segmentation, fundamental understanding of test design and analysis
• Solid storytelling skills balanced with statistical knowledge—the ability to use a practical lens on the data, up to and including disregarding red herrings
• Practical, process-oriented mentality with consistent attention to detail
• Outstanding project management skills with a proven track record in coordinating multiple projects across various teams
• Comfortable operating thoughtfully and independently, good communication skills
• Must be adaptable and willing to take on additional responsibilities as vital

#LI-SR2

ABOUT PELOTON:

Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness experts and Instructors.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]

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