LATAM Content Marketing Manager

Job Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and career. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in! The Content Marketing Manager will help our team to create, improve, and maintain content in Spanish aligned to our LATAM region content strategy and for every stage of the customer journey. This is a full time position reporting to the LATAM Director of Demand Generation. Your duties will include writing, translating, proofreading and localizing content to raise brand awareness in Latin America advancing Instructure’s voice as an industry thought leader, and publishing content throughout our channels. This role requires: creative writing skills, the ability to perform well under deadlines, thoughtful content optimization, and agility to write for various social platforms. In this role you will also be the liaison with global teams such as: Content, CSM, Comms, Social, Web and Creative.

What you will be doing:

• Plan and manage content development and contentdistribution for Marketing
• Serve as a storyteller, developing compelling content thatinspires and moves prospects into action
• Work closely with the cross business unit marketing teamsto design and implement online marketing campaigns through email, blog posts,newsletters, webcasts, videos, white papers, content marketing, articles, ebooks,etc.
• Conceptualize and write compelling, excellent copy foronline marketing channels
• Liaise with PR and Social Media colleagues to ensurecontent properly amplifies the brand and our domain expertise
• Identify new and effective ways to develop and distribute content to ensure maximum ROI that impacts lead generation
• Manage webinars and blog calendars and all associatedmarketing content campaigns
• Manage nurturing campaign content creation and tracking forinside sales through marketing automation
• Work within the marketing automation tools to ensure proper processadherence
• Manage and editcontent developed by external services providers such as creative, writing and production vendors

Here is what you will need to know/have:

• 3-5 years marketing content management experience
• BA/BS marketing degree or equivalent working experience
• Excellent verbal and written communication skills
• Excellent organization skills
• Strongly analytical and data driven: must be able tosynthesize information from various sources and draw meaningful conclusions tocraft business case for content creation
• Proactive andcreative: always thinking of fresh ideas to promote the brand and generatebusiness results
• Superior ability tobuild strong relationships of trust inside and outside of the organization
• Familiarity with marketing automation and Salesforce
• Ability to operate in a high-energy, high-growth, start-upculture
• Self-starter, motivated professional with ability to thinkstrategically and creatively, with ability to execute tactics

Get in on all the awesome at Instructure.

• Competitive salary, stock options, and 401k
• Paid medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Paid time off, 10 paid holidays, and flexible work schedules
• Fitness club memberships
• Fully-stocked kitchens and catered lunches
• iMacs or Macbooks

Education/Experience

• Proven work experience as a content creator, journalism or communications (samples a plus).
• Excellent writing, editing, and proofreading skils in Spanish as a native language
• Native Speaker spanish, excellent communication skills in English. Portuguese is a plus.
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Attention to detail
• Can learn and communicate effectively in a fast-paced environment.
• Good organizational and time management skills
• Experience using any type of project management. Excellent collaboration skills.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger. At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer. All Instructure employees are required to successfully pass a background check upon being hired. Apply for this job