Manager, Marketing - LA MER, Toronto (Hybrid)

Job Description

Working with the Director of Marketing, the Marketing Manager is responsible for the LA MER brand in Canada. Responsibilities focus on the planning and execution of all marketing programs and plans, ensuring alignment with the North America marketing objectives to increase sales, grow market share and improve profitability.

As the marketplace continues to evolve, this role and any decision-making must reflect a comprehensive understanding of the changing consumer, customer landscape and media environment and how the brand evolves with each.

The Marketing Manager will:

1. Manage the Product, Trade and Consumer marketing activities for the brand
2. Build and maintain close relationships with Canadian and NOAM counterparts and interdepartmental teams to ensure alignment with NOAM strategy and planning
3. Build and maintain close Retailer relationships and work with the Director of Marketing to create a program cadence for each retail partner, including online
4. Be an analytical and strategic thinker to balance program planning and execution with post program reporting and analysis

ACCOUNTABILITIES

Product Marketing:

• Working closely with the Marketing Director and Planning team, develop the forecast for all new initiatives – launch and promotional
• Responsible for planning, forecasting, and monthly management of all sample, collateral, and non-saleable promotional forecasts
• Liaise with both local and NOAM Planning and Operations teams to ensure consistent follow-up on all projects for on-time shipment of product, collateral, samples and promotional materials to support marketing programs
• Leverage available NPD data to develop and form strategic decisions
• Partner with Marketing Director on category reviews for the pertinent segments of business which involves thorough research on Canadian trends, competition, and consumer dynamics. Requires analysis, identification of opportunities and strategic recommendations
• Point person for category information: SKU count, pricing and competitive analysis
• Support the Marketing Director in the analysis and execution of annual price increase
• Oversee the revision of seasonal order forms
• Establish and cultivate relationship with NY cross functional teams to develop Canada specific programs and support materials where required / needed

Trade Marketing:

• Primary liaison with NOAM Marketing team to align strategies and leverage programming where appropriate and applicable
• Participate in weekly calls with the NOAM Marketing team to ensure a timely flow of information on U.S. strategies and any updates/changes that will affect/impact Canadian planning
• Partner with retailers to develop and implement trade marketing programs specific to their environment – requires knowledge of retailer levers, loyalty programs, VIP opportunities, etc
• Leverage Retailer CRM data to understand consumer insights and make strategic decisions
• Participate in weekly calls with each Retail partner to align and track upcoming event, promo, launch, advertising information and support
• Review and approve all Retailer COOP advertising programs in conjunction with Marketing Director
• Work with NOAM counterparts to plan, produce and deliver Visual merchandising assets required for new launches and new door openings – creating locally when required
• Maintain tracking results from campaigns and events
• Create an ROI tracking system
• Manage Retail calendars
• Create Seasonal Presentations for both Retailers & Field
• Host weekly calls with local Field Sales and Education teams to manage communication flow and updates

Consumer Marketing:

• Work closely with the Marketing Director and Corporate Consumer Engagement Team on Fiscal Media Planning
• Develop and present seasonal Media Briefs to Agency and internal teams
• Partner with the Marketing Director and Corporate Consumer Engagement Team to maintain LA MER’s social media conversation through the creation of specific Influencer plans and programming
• Primary liaison with Influencers, Influencer Management – responsible for managing contract negotiations and payment
• Work closely with the Marketing Director and NOAM PR Lead on PR related activities and initiatives for the market
• Responsible for all system and creative collation and input to support media plans
• Partner with Retailers and local Influencers to leverage social to build awareness in the market

Ecommerce / Social:

• Partner with local E-commerce Manager to drive retailer.com business to achieve sales and Brand goals (i.e., sales plan, rank, penetration etc.)
• Develop new programs/content to grow retailer.com business through special programs, customer acquisition and retention

Finance:

• Working closely with the Marketing Director, develop the annual marketing budget
• Manage and maintain planning and monthly tracking of Fiscal budget, including working with finance and retailers to confirm spend, deductions, accuracy, etc
• Reconcile month end charges with Marketing Director to ensure accuracy of the budget and latest estimates
• Manage Fiscal Side X Side documents inclusive of historical budget spending analysis and proposals for future planning

Market Engagement:

• Maintain current awareness of competitive activity in the retail environment, through print, digital and social platforms
• Awareness of social media executions for the brand and those engaged within the brand (i.e., influencers etc.)

Qualifications

QUALIFICATIONS

• Post-Secondary degree/diploma required
• 5+ years relevant work experience; preferably in the cosmetic /prestige industry
• Excellent team player with the ability to build, foster and nurture relationships
• Highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
• Possesses strong digital and social media skills with a strong understanding of media planning best practices
• Consumer-first, data-driven mindset
• Strong written and verbal communication skills
• Ability to communicate complex ideas and processes in a simplified manner
• Strong planning and organizational skills
• Possesses strong skills in strategy and planning, budget management, merchandising, and marketing
• Creative, analytical thinker and creative problem solver and thrive in fast paced environment
• Advanced computer skills

Job: Marketing
Primary Location: Americas-CA-ON-Toronto
Job Type: Standard
Schedule: Full-time
Job Number: 2213859
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.