Senior Social Media Strategist

Job Description

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

The Role

BuzzFeed is looking for a Senior Social Media Strategist to join our team. You will work on the Video Social Team and have a hand in all social platforms. This role will focus heavily on creating social strategy around Tasty and food content. .

This role reports to our Lead Social Media Strategist, Video.

You Will

• Work with Lead Social Media Strategist to help define day-to-day operations and publishing priorities for Tasty content on all social platforms
• Develop social strategy for Tasty videos / their distribution and partner with Tasty video producers to help ideate new videos and engage our audience
• Help Tasty social develop promotion strategies and pursue new opportunities around products like Tasty cookware and promotion of Tasty Creators.
• Ideate and lead creative strategy around our shortform video initiatives, and work with our Tasty team and talent to execute these shortform videos.
• Analyze and craft reports on social performance and trends, messaging key results to Tasty, social, and business teams
• Engage with the BuzzFeed Tasty community across platforms
• Help maintain the cheery and collaborative BuzzFeed culture with a positive attitude and obsession with the things people are sharing, liking, recommending and talking about on the internet

You Have

• 3+ years experience running social accounts for a major publisher or brand
• 1+ years of people management experience
• Experience working with food/lifestyle content
• Experience in publishing/ optimizing video to social media, and helping brands/ publishers create engaging social video content
• Ability to leverage data to understand an audience and explain data to other teams in an easy-to-understand way
• A self-motivated personality comfortable carving out new responsibilities
• A strong understanding of Facebook, Instagram, TikTok, etc., and why content on those platforms takes off or captures an audience
• A positive, curious, playful disposition
• A genuine love for and excitement about the internet

[KEEP ONLY FOR HP/COMPLEX ROLES] About BuzzFeed, Inc.

BuzzFeed, Inc. is the world's leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.