Product Marketing Manager, Programmatic

Job Description

Product Marketing Manager: Programmatic

The Product Marketing Manager is responsible for product commercialization efforts to ensure the successful launch and competitive positioning of IAS’s products globally. You will collaborate with cross-functional teams including, but not limited, to Sales, Business Development, Business Operations, Product, Customer Success, and Marketing teams, to drive commercial success through customer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-solving.

What you’ll get to do:

• Product Commercialization
• Programmatic: Develop go-to-market plans and lead cross-functional and distributed teams to bring IAS’s Programmatic and reporting solutions to market
• Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption
• Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales
• Develop compelling messaging and positioning for products that translate to one-sheets, decks, roadmaps, email communications and more
• Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to:
• Keep IAS up-to-date with market trends and keep us ahead of the competition
• Feed roadmap prioritization process
• Identify monetization opportunities
• Sales Enablement and Revenue Support
• Drive revenue by building simple and differentiated sales narrative tied to IAS’s value proposition and target market segments
• Collaborate with Demand Generation, Content Strategy, Comms, and Cross Functional Partners to create compelling thought leadership content and sales collateral to drive product adoption and conversion
• Support Sales Learning and Development team on training strategy and execution
• Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy

What you’ll need:

• 2-4+ years' product marketing experience in advertising technology/media
• Experience building and executing marketing and go-to-market plans and campaigns
• Excellent storyteller; knowledge of how to build a story and produce great content
• Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
• Strong organization, analytical skills, and a data-driven mindset
• Superb communication skills, verbal and written, naturally curious, asks great questions
• Ability to influence and motivate colleagues across a distributed and cross-functional team setup
• Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
• Programmatic: AdTech experience with a focus in Programmatic and/or Programmatic Partners is preferred
• BA/BS degree required, MBA or advanced degree a plus

IAS strives to maintain a COVID-free workplace and the health and safety of our employees is a priority. IAS implemented a policy that requires all employees (with limited exceptions) to be fully vaccinated and provide proof of vaccination prior to employment, to the fullest extent permitted by applicable law.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.

Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com or email us at [email protected].

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

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