Senior Director - Digital Channels Leader

Job Description

Location Details...

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you’ll be working remotely from your home. The role will be based preferably in the US, UK or in Singapore and global travel will be required when necessary.

This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.

Join our team...

In Nov 2022, GoDaddy has transitioned Media & Search organization within Central Marketing to enable effective and efficient storytelling at GoDaddy. The Media team will drive functional leadership to strengthen GoDaddy’s media and marketing capabilities and inspire, frame and train significant changes for driving efficiency and innovation across markets globally.

The Digital Channel Lead will report into the Head of Global media and will work to elevate the GoDaddy performance and brand media strategies within digital channels to build efficient consumer and brand experiences in media.

The Global Digital Lead will lead full funnel digital channel strategies across performance & brand with clear metrics and budgeting for all Business Units USI, GDI (global markets outside US), Partners.

This is a performance first role with a deep insight into how digital channels work and an eye on incrementally & experimentation. The role involves working with numerous partners and analytics teams to map consumer journeys, media insights that can foster into the digital strategies strategy and building measurement frameworks to connect media to business outcomes. You will work closely with the Brand Team, Creative team, Market GM’s / BU heads to better understand the brand, the business challenges and initiate strategic directives that will capitalize on any possible opportunities across the key global markets.

This role we will need to work with local market teams & channel teams with the purpose to turn high level strategic plans into productive localized implementation plans and build WOW’s (Ways Of Working) that will help market improve the impact of their marketing investments.

What you'll get to do...

• Create, develop and communicate the Digital Channel Strategy for US, ROW+, India, Canada, UK & Australia
• Develop roadmap and goals in collaboration with channel leads and market GTM’s
• Create a single measurement framework and KPIs that align across funnel and channels
• Allocate budget per channel in collaboration with Media Strategist collaborating with BU Leads; supervise pacing
• Co-ordinate go to market plans across SEM, SEO, Paid Social, OLV and Display
• Support channel lead execution specifically for customer journey mapping, messaging alignment, audience coordination & ensure cross channel efficiency
• Drive the creation of analytical tools / dashboards and data-led measurement methodologies in collaboration with internal data scientists
• Be responsible for data-driven optimization, increasing the value of our investment whilst developing strategic recommendations
• Be responsible for the impact of channel campaigns against global goals
• Take overall responsibility for experimentation roadmaps and execution, improving velocity and impressions under experimentation
• Prioritize experiments and rollouts that enhance global impact
• Support cross-channel automation and adoption and provide feedback for further innovation
• Maintains overall Advertising relationship with global platforms, supporting access to new programs and data scientists whilst holding platforms accountable to GD goals

Your experience should include...

• Self-motivated, highly flexible and can work optimally in an ambiguous environment.
• 12+ years of deep experience in performance and digital executional thinking within commerce, tech and travel related industries with experience in evolving measurement frameworks.
• Expert leader with validated impact at C-suite level & strong team leadership skills with proven success at leading teams across geographies. A more globally rounded experience in markets like US, Canada, Australia, UK in digital media environments is a plus.
• Experience of campaign execution within digital platforms including Google Ads, DV360 and META
• Able to analyze channel performance and trends independent of the Analytics org.
• A commitment to excellence with a positive and resilient demeanor.
• T-shaped attitude of balancing left-brain organization and right-brain creativity
• Bachelor’s degree, preferably in marketing, communications, or business. MBA a plus.
• Extraordinarily strong communications and presentation skills – Ability to turn sophisticated topics into simple concepts
• Strongly results oriented with demonstrable track record of success.

We've got your back... Enjoy our many benefits (My Wallet), which may vary depending on role and tenure, including paid time off, 401k, bonus eligibility, equity grants and parental leave. Join one of our employee resource groups (Culture). Once approved, continue to have a side hustle if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us (https://aboutus.godaddy.net/about-us/overview/default.aspx.)

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at [email protected].

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.