VP, Product Marketing

Job Description

RollWorks is taking the ABM space by storm, and we need a leader to continue (and increase!) the momentum. Reporting to the Chief Marketing Officer of RollWorks, this leadership role leads all aspects of RollWorks’ strategy across our product’s go-to-market, including research, positioning, packaging, pricing, product launches and product lifecycle management. You’ll apply your deep analytical skills to find opportunities to optimize our go to market paths and product positioning within the Martech ecosystem. With your storytelling skills, you’ll pave the narrative path to differentiation. You’ll partner with members of the RollWorks’ marketing team plus Product and Sales to turn RollWorks into the leading account-based platform.

This role is open in our San Francisco, New York City, Salt Lake City offices, or remote.

Proof of COVID-19 vaccination is required to enter a US NextRoll office. Please notify us to request accommodation.

If you enjoy being the glue that binds our product vision to the strategy (and tactics) driving sales and marketing to achieve results, we want you. You have a strong grasp on innovative ways to inject packaging and pricing into product roadmap and vision and roll out GTM strategies that incorporate potentials outside of the box. Additionally, you love being the product evangelist, driving product launches, and mastering the competitive landscape and defining position in-market as a result. You are a passionate communicator who grasps technical problems and turns them into value propositions that resonate with buyers’ problems. You have demonstrated a strong ability to 'GSD' cross-functionally. You love being in the center of the action with customers and sales teams as well as working to solve the biggest most strategic challenges facing a business. Sound familiar? Excellent. Read on.

The Impact You’ll Make:

• Leads and mentors the RollWorks product marketing team and works with product, sales and corporate & demand marketing teams to acquire new customers, retain current customers and solidify our key position in the greater market. Identifies strategic priorities for the business through market analysis, market sizing and segmentation analysis, customer research, win/loss interviews
• Enables revenue teams to be successful through the creation of compelling (and killer!) customer-facing content and sales enablement materials turning our product positioning into compelling experiences like videos, web properties, microsites, guides, slides etc.
• Owns the packaging and pricing framework to drive adoption and positive unit and segment economics. Partner with Revenue Operations and Finance teams to define, deliver and supervise profitability of products.
• Owns competitive analysis and develops internal training and materials to help sellers position and differentiate RollWorks from alternatives
• Plans launches of new products and updated releases of existing products, leading the implementation of coordinated cross-functional high impact product launches
• Acts as a primary leader with vision and SME for RollWorks Account-Based Platform, including speaking engagements, written works, and participating in briefings with analysts and influencers

Skills You’ll Bring:

• Bachelor's degree required, MBA preferred and 15+ years of marketing experience, 10+ years experience in product marketing and successfully leading a team through rapid growth.
• Strong product chops - whether through a path in product management experience or technical product marketing and a data-driven approach
• Experience rolling out new products to a direct sales team and the interconnectedness of CRM and marketing automation systems
• Extensive experience in SaaS packaging and pricing, ideally experience in ABM, B2B data, Predictive Analytics, or Sales Automation product categories
• Excellent people management, team building skills, and the ability to challenge team members to uncover internal or external blockages
• Ability to navigate ambiguity and you understand the big picture and help unite others around doing the right thing for customers and long-term business objectives

About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. RollWorks empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record. Learn more at www.rollworks.com .

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please notify us to request accommodation.