Manager Integrated Marketing

Job Description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Purpose

Petco has embarked on a journey to transform our business and is looking for team members who will lead us into the future as the leading omnichannel pet health and wellness company.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world.

Scope

We’re looking for expert integrated marketer who has shown proven success in developing integrated marketing strategy and plans across all platforms. As the Marketing Manager of Pet Care Centers , you would be responsible for adapting insights and strategies to drive product sales in a dynamic market. You will partner with the business, centers of excellence, cross-functional marketing teams and partners to develop and execute end-to-end marketing plan and pet care marketing initiatives to maximize traffic, share of wallet, and attachment. The ideal candidate will have worked in an integrated marketing role, developed end to end campaigns, worked in retail and managed marketing initiatives that drive business results, has strong business acumen, and is an expert in successfully navigating cross functionally and working with Senior Management.

The Pet Care Center Marketing Manager will be responsible for:

• Marketing Planning: Lead the integrated marketing planning process for businesses initiatives, new store openings, marketing campaigns, including crafting and owning the marketing strategy, integrated marketing plan, and budget.
• Strategic Positioning: Using customer data and insights, business performance, and competitive intelligence, to create differentiated positioning for omni channel initiatives, reinforced through messaging, and brought to life via world-class marketing execution.
• Integrated Execution: Lead the orchestration of enterprise-wide integrated marketing plans in partnership with local store leadership, cross functional business and marketing leaders. You’ll ultimately be accountable for the integrated brief through to the tactical execution and results to drive traffic and purchase instore.

Essential Knowledge & Skills

• Education & Experience: A bachelor’s degree and at least ten years’ experience as a B2C marketing leader, ideally in an integrated marketing role.
• Strategy & Execution: Proven ability to lead the integrated marketing process end-to-end, from writing a marketing plan to coordinating flawless execution.
• Creative Acumen: Ability to partner with agencies and in-house creative teams to objectively evaluate creative against a strategic brief and deliver feedback in a way that clearly and effectively sets direction and inspires the team.
• Digital Transformation: Be a catalyst for transforming digital practices within the company by fostering innovation in digital marketing strategy and tactics, audience segmentation and targeting, journey mapping, and optimizing for mobile, social and new technologies.
• Financial Management: Manage media and production budgets including planning and reconciling spend by month and quarter.

Core Competencies

• Collaborative Partnership: Work with internal and external partners to use all available resources to bring a membership strategy and plan to life through team-building, conflict resolution and consensus-building.
• Transformational Leadership: Be a catalyst for change by setting a clear and comprehensive strategy, charting a new course, and leading a team via influence to achieve your vision. Along the way you will need to build relationships, inspire the teams around you, and model a growth mindset.
• Solution Oriented: Be a dependable problem solver who takes a pragmatic approach to managing crises – someone who always finds a way to “get it done”. Each day will be unlike the one before and will require a penchant for attacking problems with creative solutions. Requires the ability to lead complex projects while demonstrating flexibility, business acumen and critical thinking.
• Effective Communicator: Strong written and oral communications skills, including negotiating, presenting, and influencing. Requires the ability to listen, synthesize, lead, explain and communicate at all levels of management and functional disciplines. Communicates information clearly, concisely, and professionally. Tailors communication style and content to the audience. Proactively shares timely updates and information with relevant parties.
• Establishes Trust: Follows through on commitments. Is honest and direct in dealing with people. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.
• Independent Worker: Ability to prioritize and balance time, actions, resources and initiatives to ensure achievement of critical goals, optimize potential benefit and minimize risk. This position is deadline-intensive and requires the ability to gracefully and seamlessly handle multiple tasks while simultaneously.
• Analyzes Problems & Issues: Gathers and analyzes the most critical information needed to understand problems. Makes decisions that take into account broad company and customer implications. Analyzes critical issues, trends, and root causes, and identifies the solutions that best address them. Probes and looks past symptoms to determine the underlying causes of problems and issues.
• Makes Informed Judgments: Makes sound business decisions based on insight and analysis. Chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources. Makes decisions that contribute to company performance. Makes timely decisions regarding problems/issues requiring immediate attention.
• Meets Customer Needs: Identifies customer trends, expectations, and needs. Ensures that feedback from customers is leveraged to identify improvement opportunities. Ensures follow-up with customers to confirm problems are solved. Continually searches for ways to improve customer service (including the removal of barriers and providing solutions).
• Plans & Manages Execution: Develops realistic plans (e.g., action steps, timelines) to accomplish objectives. Prioritizes and balances time, actions, resources, and initiatives to ensure achievement of critical goals. Holds him/herself and team accountable for outcomes (e.g., achieving goals and complying with policies and procedures). Anticipates and removes obstacles, redirecting efforts to accelerate the work or improve quality.

Additional Responsibilities

• Work Environment: The majority of job duties are performed while seated indoors with little or no exposure to hazards. Minor local travel by automobile to vendors or agencies may be required. Also periodic attendance at appropriate marketing conferences that help to keep you knowledgeable about the latest thinking and technology and to share best practices with other colleagues.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.