Community Manager, Pigeons & Planes

Job Description

Complex Networks is a subsidiary of BuzzFeed, Inc.

Complex Networks is a global youth entertainment network spanning major pop culture categories including streetwear and style, food, music, sneakers and sports. Complex Networks is diversified around three pillars: advertising, e-commerce, and content where it creates and distributes original programming for Gen Z and Millennial audiences through premium distributors such as Netflix, Hulu, Turner, Corus, Facebook, Snap, YouTube, Roku and more. Additionally, Complex Networks generates revenue through a number of core business lines, including branded content and advertising, licensing, events, e-commerce, and agency consulting services.

You Will

• Grow the Pigeons & Planes audience and impact across social media platforms
• Create social assets using templates provided by the design team
• Research music anniversaries, pegs, trivia, and news
• Prioritize the ideation and execution of original social content, plus promotion of Pigeons & Planes content and initiatives including editorial/video/audio, sponsored/branded, live events, and merch
• Work closely with Pigeons & Planes team on the development of new social ideas to grow brand awareness and audience engagement
• Work closely with Complex social team to align on priorities and create synergy across brands
• Work closely with external partners on social plans when necessary around initiatives like the Pigeons & Planes compilation album
• Maintain and update the monthly social calendar, schedule original social franchises, establish the cadence of engagement-driving content and key promotion campaigns
• Work with design/marketing teams to request social assets around features, merch drops, live events, and videos
• Execute audience-building initiatives on new platforms (e.g. Discord, TikTok, newsletter)
• Strategize around monetization opportunities on socials
• Build a strategy to reach a new audience of passionate music fans
• Track progress as it relates to audience growth and engagement, communicate with the rest of the team and adjust strategy accordingly
• Create and maintain tools/resources to better track news, interactions with talent, and overall community building for the P&P brand

You Have

• Deep knowledge of the current music landscape, with an emphasis on new and rising artists
• Strong familiarity with the Pigeons & Planes brand
• A deep understanding and fluency in all social media platforms. (Facebook, Instagram, Twitter, TikTok, Snapchat)
• Ideally 1-3 years of social media experience with a publisher, music entity, or brand
• Interest in exploring new community-building opportunities and platforms
• Passion for music discovery and storytelling
• Proficient writing and online research skills, attention to detail, and fact-checking skills
• Familiarity with Photoshop and basic graphic design
• Excellent organizational and time management skills—ability to perform in a fast-paced, ever-evolving environment, and think quickly and strategically to meet tight deadlines
• Understanding of analytics and social media trends across platforms
• Extensive knowledge of internet culture and ability to drive audience and consumer action on social

About BuzzFeed, Inc.

BuzzFeed, Inc. is the world's leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.