GEO Channel XF Producer || Platforms

Job Description

Summary

Posted: Jul 8, 2022 Role Number: 200399795 Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. The Channel XF team within Apple’s Worldwide Marcom group is responsible for the strategic alignment, cross-functional integration and execution of Apple’s marketing communications (content and platform) work for Channel. You will bring an innovative voice to the in-store customer experience, ignite digital transformation of POS, design seamless online to offline experiences and provide strategic input into our channel development plan.

Key Qualifications

Key Qualifications

• You have hands-on experience in Marketing Communications and Retail Brand Marketing fields.
• You have expertise in building strategic frameworks and insights that improve the creative development process
• You exhibit deep expertise in go-to-market strategies across commercial (financial thresholds, staffing, operations, sales, partners) and marketing (product, digital, environments, customers, design, comms).
• You have great knowledge of leading retail trends and have a solid pulse on retail brand marketing activities.
• You are an excellent problem solver with analytical capabilities and are comfortable leading data driven decision.
• You can establish rapport, credibility and influence across multiple teams and partners to get results
• You have extraordinary written, verbal and presentation and negotiation skills.
• You are able to balance working in a creatively driven organization with an integrated, analytical and focused approach to marketing
• You are resourceful, resilient, adaptable, and results oriented with high energy and positive attitude

Description

Description IN THIS JOB YOU WILL: Develop deep collaboration with key teams across Apple (Product Marketing, Sales, Operations) to deliver premier platform (physical + digital) work that meets brand, partner, and commercial objectives. Lead platform activity project progress and design development/executions including Apple platforms, global playbook adaptation projects, and geo lead platform initiatives. Drive innovation to elevate the in-store customer experience through research and channel insights. Partner with your local or global agencies and local retailers/carriers to conduct space-planning, site-surveys, and planogram production, and accountable for all documentations. Lead creative sell-in to partners by collaborating with Sales. Act as GEO platform activities Marcom responsible person, working with WW to improve activities by providing feedbacks and insights. Share GEO market activities and insights to WW, and become a GEO platform advocate and influence WW development work. Articulate business and industry challenges in relations to the local retail landscape, and synthesize inputs and facilitate alignment with brief owner (s) and key partners to develop integrated platform initiatives for Channel. Monitor program initiatives performed in GEO, and set success criteria and measure. Lead all merchandising efforts for program activity, including NPI readiness. Communicate strategy and validate merchandising plans with cross functional team members and partners. Support geo initiatives with tailored VM solutions and guidelines.

Education & Experience

Education & Experience Requires BA or BS degree.

Additional Requirements

Additional Requirements