Executive Director, eCommerce Partnership Marketing & CRM, Travel Retail

Job Description

POSITION SUMMARY:

The role includes worldwide channel oversite for Travel Retail online business across all Brands and Retailers.

Executive Director is responsible for developing and accelerating Travel Retail eCommerce and CRM strategies, execution plans and performance of the e/m commerce business with a focus on the Americas, Europe, Middle East, Africa and Global Retailers. Must have a proven track record of launching ecommerce initiatives and growing customer acquisition in a highly competitive industry. This role requires close collaboration with brand marketing, consumer engagement, strategy and local teams.

This role will guide and advise on ecommerce models that drive online conversion and deliver omni experiences.

RESPONSIBILITIES:

Help shape the overall Travel Retail ecomm acceleration strategies and communicate key priorities to the Regional teams

• Initiate internal and external partnerships, collaboration and projects for ecommerce
• Size and socialize potential ecom opportunities presenting both consumer and commercial business case
• Develop, create, implement and evaluate innovate pilots as functional expert and in partnership with internal teams
• Successfully work with cross-functional teams to enable and drive strategies for local execution, site development, promotions, digital content and online media

Direct Regions on strategic customer acquisition and retention opportunities based on the Brand, region, retail partner, country, airport and platform:

• Create and launch operations of Travel Retail global loyalty programs
• Identify key actionable customer acquisition and retention opportunities through partners
• Develop new acquisition programs
• Develop segmentation approval processes and re-messaging programs
• Architect sophisticated database marketing programs with diverse and innovative testing strategies to ensure optimum campaign success
• Create and maintain successful partnerships with new and emerging online retailer.com accounts; guide co-op practices
• Oversee statements of work and adherence to legal processes for online and CRM
• Lead and partner with various functional teams (education, store design, visual merchandising, special events, etc.) to bring customer acquisition strategies to market
• Provide guidance as needed on special projects
• Leverage in-store technology and mobile experiences to create seamless customer acquisition
• Create, adapt and oversees digital marketing campaign executions

Qualifications

• Results-oriented, strategic thinker with a strong sense of accountability
• 10+ years of related experience with an expertise in digital/online
• CRM/Loyalty marketing and paid digital experience for acquisition marketing
• Experience with pure plays, 3PPs and Affiliate Marketing a plus
• Superior ability to build internal and external cross-functional partnerships
• Keen planning skills incorporated with an entrepreneurial spirit
• Ability to expedite and define processes without losing sight of delivering the end goal
• Adapts quickly to change, is flexible and can work well in a matrix environment
• Has a global mindset, is detailed and execution oriented

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2116695
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].