Global Campaign Manager

Job Description

Role: Global Campaign Manager

Location: Remote, US

Splunk is looking for a B2B global campaign manager to drive campaigns across buying center programs. This person will be responsible for working with the Product Marketing Team on Go-to-Market strategy planning that supports regional demand generation activities and programs in all global regions.

To be successful in this role, you will need to have a strong understanding of B2B marketing and experience running and reporting on integrated, multi-channel programs. Do you enjoy working with different cross-functional teams and leaders? This person will be collaborating closely with key customers across business groups to deliver results through cross-functional alignment and communication, as well as project management.

This position works closely with Product Marketing, corp marketing, and the regional marketing teams.

Responsibilities:

• Support the full-funnel strategy, development, execution, and optimization of global integrated campaigns for the Splunk Products
• Partner with Product and Content Marketing teams to develop global campaign strategy and architecture for full-funnel campaigns from awareness to the purchase cycle
• Project manage campaign roadmap, touchpoints, deliverables, and results across functions
• Develop messaging and communication strategies for campaigns by audience and segment to determine appropriate communication vehicles and channel mix to support integrated campaign objectives and performance targets
• Support regional channel activation plans (paid digital, email, website, social, webinars) with content, creative assets, and analysis to drive engagement and pipeline
• Collaborate with Field Marketing and other customer-facing teams for effective planning, execution, and optimization of marketing campaigns that drive qualified leads, opportunities, and contribute to the sales pipeline
• Partner with Marketing Operations to track and report on engagement and funnel metrics to optimize and improve campaign strategy

Requirements

• Strong project management skills, with a track record of leading production timelines across many teams
• Ability to communicate and influence senior marketing professionals from product marketing to the CMO
• 3+ years of campaign marketing and management experience leading global B2B campaigns and running lead generation programs for enterprise software and/or SaaS services
• Detailed understanding of full funnel demand gen strategy, and persona mapping to buyer’s journey
• Experience running email campaigns including an understanding of opt-in strategies
• Outstanding ability to effectively communicate strategy and results at multiple altitudes, from leadership to functional stakeholders
• Self-starter with demonstrated experience optimizing and improving results with data and with strong attention to detail
• Bachelor's degree or equivalent experience in a related field
• Bonus points for experience working with Salesforce.com, Eloqua (or other marketing automation tools), DemandBase, and/or Bizible to execute coordinated demand generation programs and measure their efficiency

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

(Colorado only*) Minimum base salary of $75,000.00. You may also be eligible for incentive pay + equity + benefits.*Note: Disclosure per sb19-085 (8-5-201 et seq).