Paid Media Manager/Director

Job Description

Insightly is seeking a Paid Media Manager to lead the growth and execution of our paid media strategy and to join a growing team of world-class marketing professionals.

You will report directly to the CMO.

Desired Qualifications, Skills and Experience:

• 5+ years of paid search, paid social, and overall paid media experience, preferably in B2B or SaaS
• Expert understanding of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, Facebook, HQLs + PPL programs, and affiliate marketing
• Experience managing multi-channel paid media strategy, budget allocation, forecasting, and execution
• Has experience scaling organizations through paid media, generating measurable results, and building repeatable processes
• Strong analytical background particularly in media campaign measurement and methodologies
• Demonstrated ability to manage multiple projects, adhere to deadlines, prioritize tasks, and manage time effectively
• Experience in an agency or managing agencies is a plus
• Experience with Account-Based Marketing (ABM) is a huge plus
• Ability to work remotely within the U.S. or Canada

Responsibilities:

• Manages and oversees all search and performance-based paid media and paid lead activities, including our existing performance agency
• Drive profitable expansion of our existing paid media initiatives, budget allocation, and forecasting
• Measure and report on paid media performance metrics and make proactive, data-driven decisions to drive profitable growth
• Evaluate, test, and expand new paid media channels/paid lead programs that allow us to grow our audience, reach and drive incremental revenue
• Collaborate directly with Marketing and Sales Ops to evolve our measurement and tech stack to meet our full-funnel needs
• Work cross-functionally with a team of creatives, product marketers, SEO specialists, and content strategists to help you execute campaigns
• Contribute to the long-term vision and capabilities of the Demand Generation team

What else?

• Career: We offer a well-rounded total rewards package including equity for all employees, 401k, career learning & growth opportunities, and comprehensive employer-sponsored health plans.
• Work-life balance: We offer a generous flexible time-off policy in addition to paid company holidays.
• A company that cares! Insightly is now a 100% remote-first company which includes all of the benefits we provide for our employees to best adapt to the challenges and needs of a digital and dispersed workforce.
• Full IT set up for your home work station (laptop, monitor, keyboard, mouse, monitor stand)
• $250 one-time Ergonomics Stipend for all employees to set up their home office for success and comfort
• Starting January 2022- $50 per month remote work stipend to help you with your remote work needs
• Weekly virtual, instructor-led, yoga sessions
• Monthly virtual, instructor-led, meditation sessions
• Weekly company newsletters, trivia, Slack challenges, and more!
• Virtual team and company events to keep the party going
• Culture and Values: Diversity, Inclusion, and Support for all employees is vital to Insightly. To do so we have fantastic initiatives such as:
• Company-wide Women in Tech group which focuses on having female speakers from all backgrounds come and have "fireside chats" with the company on their careers, backgrounds, advice, etc.
• Women in Sales support group which focuses on professional development, community, and career advancement.
• Continual company-wide Diversity and Inclusion training with expert speakers and instructors
• Volunteering options- yes, even while remote!
• Company matched donations to support Black and civil rights charities such as NAACP, BLM, ACLU, George Floyd Memorial Fund, Compassion Oakland, Asian Americans Advancing Justice, and more!

Our Mission:

To empower companies to build lasting relationships with their customers.

Core Values:

• We play as a team.
• We are ambitious and think big.
• We strive to make customers happy.
• We build with simplicity not complexity.

Insightly is on a significant growth trajectory with a solid track record and reputable investors. We have concluded a Series C financing round and is backed by Emergence Capital Partners, Cloud Apps Management LC, Sozo Ventures, and TrueBridge Capital Partners.

Insightly is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

​​The salary range for this role in Colorado is $100,000 to $130,000 and final offers are determined using multiple factors including experience and level of expertise. For all other locations, the salary range may vary by geographic market and will be determined through the selection and assessment process for this role relative to your experience and our job qualifications. Insightly complies with applicable law regarding pay transparency.