Media Relations Specialist - Diablo/Freud Tools

Job Description

Company Description

CHANGING THE MARKET FOREVER

At Diablo/Freud Tools , we know that every career matters, which is why you should conduct yours on a grand scale. As the industry-leading manufacturer of premium cutting tools and power tool accessories, we offer premium solutions through our two main divisions: Freud Tools ( www.freudtools.com ) for the woodworker and operator and Diablo Tools ( www.diablotools.com ). for the professional construction, remodeler, and tradesman.

Diablo/Freud Tools is the only manufacturer of woodworking tools in the world that produces its own MicroGrain Carbide with titanium, called TiCoTM, a high-density combination of titanium and cobalt. By producing their own carbide, Diablo/Freud Tools has the unique ability to formulate each tool for each specific application, thereby maximizing the cutting life and performance of the tool. Diablo/Freud Tool’s full line of high-quality of wood, metal and concrete cutting tools and power tool accessories includes saw blades, router bits, shaper cutters, hammer drill bits, sandpaper, hole saws, reciprocating blades and much more.

Diablo/Freud Tools is headquartered in High Point, NC and is the home of our North American Distribution Center as well as most corporate functions. Sales and marketing are headquartered in Atlanta, GA.

Diablo/Freud Tools is looking for an extroverted, highly motivated, and driven individual with 3-5 years of media relations experience with a competitive fire to fill our communications role. Previous knowledge of construction products and power tools is not necessary. We provide a world class, hands-on training for all candidates regardless of previous experience. We offer a tremendous career track in marketing and communications focused on growth for our employees.

Diablo/Freud Tools is a division of the Robert Bosch Tool Corporation and is guided by the principles of founder Robert Bosch. We are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world. We offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

• This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Diablo/Freud Tools:

GO DIABLO/FREUD TOOLS, AND EXPERIENCE BIG REWARDS.

Diablo/Freud Tools offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.

Equal Opportunity Employer

With more than 400,000 associates in a variety of locations, including 60 countries worldwide, diversity and inclusion (D&I) is a lived experience at Robert Bosch Tool Corporation.

Job Description

The media relations specialist collaborates with communications leadership on the creation and execution of strategic PR plans that generate positive media coverage and enhance the reputation of Diablo/Freud Tools. This individual works with leadership to identify media, awards and executive speaking opportunities that drive the company’s corporate image but also as a world-class solution provider in cutting tools & abrasives.

• Under the guidance of leadership, creates PR and media relations plan and execute upon that plan in support of communication strategies and company objectives, ultimately driving the company’s mission & vision.
• Position company and key leaders within industry outlets via bylines, white papers, speaking engagements, and other thought leadership initiatives. In coordination with communications manager, prepare company executives and spokespeople for media interviews and other speaking opportunities
• Along with communications leadership, manages and coordinates responses from media inquiries and corporate communication requests. Draft media materials, not limited to press releases, media advisories, fact sheets, content for blogs, message briefings, key messages and talking points.
• Work with leadership to develop and nurture strong relationships with key internal stakeholders, and key contacts within national media, community organizations, trade associations, and end-user groups, to deliver positive PR agenda that advances company growth, brand reputation and awareness.
• Identify and carry-out submission process for key awards and recognition opportunities.
• Coordinate company appearance at trade show and media events, includes set-up, support, and logistics. Main POC for media, sends invites and follow-up, develops media kits (print/digital), provides after-event support to media.
• Track and report on media coverage.

Qualifications

• Bachelor’s Degree in Communications, Public Relations, Journalism, or related field.
• Deep knowledge and understanding of media relations and corporate communications.
• Direct experience writing press releases, media pitches and other external communications.
• Experience delivering media relations results to advance business and marketing objectives.
• Demonstrated success in creating and implementing public relations campaigns.
• Experience pitching ideas and story lines to publishers and other news outlets.
• Demonstrated relationships with national media, plus proven ability to engage media with whom there is no prior relationship.
• Experience working with and advising senior-level executives.
• Outstanding verbal and written communication and presentation skills.

Additional Information

Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

By choice, we are committed to a diverse workforce – EOE/Protected Veteran/Disabled.

Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.

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