Marketing Analyst

Job Description

Summary

Posted: Aug 2, 2022 Weekly Hours: 40 Role Number: 200339689 The people here at Apple don’t just create products — we build the kind of wonder that has revolutionized entire industries. It’s the diversity of our people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it! At Apple, new insights have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. The Marcom Data Science team embeds intelligence across Marcom teams to enable the creation of amazing customer experiences. We are looking for a senior analyst with web analytics and marketing science experience with a wide variety of technical skills and the ability to coordinate work across teams to deliver meaningful results on time.

Key Qualifications

Key Qualifications

• Business Skills:
• Experienced data scientist with 8+ years of experience developing data reporting solutions and strategy across digital marketing platforms and social ecosystems
• Experience analyzing the launch of new products, services, or websites.
• In-depth knowledge of digital analytics data, measurement, methodologies and industry standards.
• Excellent communicator with good design sense and natural presentations skills that can weave results into a narrative for business and creative teams to comprehend easily.
• Curiosity to dive below the surface and identify meaningful strategic implications in the data.
• Can take a project from start to finish with minimal supervision.
• Great collaborator and coordinator with the validated ability to work across teams to deliver quality deliverables on time.
• Able to balance multiple projects and assignments with a focus on efficiency.
• Meticulous, organized, and patient.
• Technical Skills:
• Strong solid understanding of Adobe Analytics, Google Analytics or other web measurement platforms (Adobe Preferred).
• Proficiency with Tableau or other Data Visualization tools
• Strong solid understanding of SQL, Teradata preferred

Description

Description As a senior data analyst in the Marcom Data Science team you will work with business partners across multiple marketing functions to provide concrete analysis and insights. You will coordinate the production of 360 degree analysis that will involve weaving the output of multiple analytical disciplines, and multiple datasets into a unified analysis. You will tackle the analysis of new and existing products and services and how they are received and experienced by customers across multiple touch-points. You will create detailed analysis and reporting plans with partners and then coordinate with analytics colleagues and business partners to implement.

Education & Experience

Education & Experience Bachelor’s degree with quantitative emphasis. Statistics, Data Science, Mathematics, Operations Research, Computer Science, Marketing Analytics, or related field. Master’s Degree desirable.

Additional Requirements

Additional Requirements

• Minimum 5 years of relevant industry experience.