Senior Product Marketing Manager

Job Description

About FareHarbor
At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow. With over 18,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together. Our team is an ‘Ohana of 650+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

About the role:

FareHarbor is seeking a passionate and experienced individual to build our product marketing strategy from the ground up.

As the company’s first Product Marketing Manager, you’ll establish the go-to-market strategy for FareHarbor’s entire portfolio of products, working closely with global stakeholders to develop positioning and messaging for the holistic product and ongoing product releases. You’ll be a key player in the product development life cycle, applying an in-depth knowledge of the user journey to ensure we tell the right story from beginning to end. Your day-to-day will be equal parts leading/strategizing and getting hands-on with our product and content.

This role is based in Amsterdam and reports directly to the Product Communications Manager.

Responsibilities:

• Work closely with Product teams to develop and promote the value proposition, positioning, and collateral for each product release
• Plan, schedule, and execute all external product-related communications
• Partner with Product Enablement and Documentation teams to align and develop internal communications and resources
• Partner with global Marketing team to manage content calendars and contact lists
• Assist with developing all product-related emails, release notes, app store content, website copy, social media and blog posts
• Measure the success of product marketing campaigns by analyzing engagement data

Requirements:

• 4+ years experience in product marketing at a tech/SaaS company
• A strong portfolio demonstrating experience in B2B product marketing and driving product launches, including value proposition development, product and portfolio positioning
• Motivated self-starter who thrives in fast-paced marketing environments
• Demonstrated ability to take complex topics and shape them into succinct, compelling, actionable content
• Demonstrated proficiency in creating written and visual content across a variety of mediums
• Able to work independently and take ownership of projects
• Excellent attention to details and the ability to remain organised

Benefits:

• Hybrid work environment
• Convenient Amsterdam location with subsidized lunch, standing desks, and a ping-pong table
• Macbook & Apple peripherals
• Access to online learning platforms (Degreed, Linkedin Learning, etc) as well as on-going sales skills training
• Pension Plan
• Discount CZ insurance
• Fun social events!
• Commuting allowance
• Working in a multi-cultural environment - 33 different nationalities