Sr. Director - Product Marketing

Job Description

ADP is hiring a Senior Director of Product Marketing for our ADP Workforce Now platform.

• Are you looking to take on a leadership role for one of the largest HCM products in the world?
• Do you love to dig into positioning, differentiation and messaging?
• Is working closely with product management, sales and marketing in your wheelhouse?

Well, this may be the role for you. Ready to make your mark?

In this role, you will will lead a team of product marketers supporting our strategic ADP Workforce Now platform, which serves multiple segments of ADP customers. The role will work very closely with our Product Management, Market Insights, Competitive Intelligence, Analyst Relations, and Sales teams to develop a unique market perspective and help craft relevant, differentiated product positioning and messaging. Responsibilities also include driving successful go-to-market approaches and growth related to new products. Reporting into the VP Product Marketing, this person plays a key role as the voice of one of our most important offerings, and serves as an expert on our products and communicating them to various internal and external audiences.

The successful candidate will be an energetic, results-oriented professional that helps lead our team to drive sales of ADP Workforce Now within our mid-market, enterprise and HR outsourcing segments. Like any high-profile product marketing role, you will need to juggle many priorities and run a high-performing team with many demands, while paying attention to market trends as well as the fine details that are so important. In return, you’ll be rewarded with seeing your work drive meaningful, visible impact for tens of thousands of businesses and the millions of workers supported by this market-leading HCM technology platform.

A little about ADP: We are a global leader in human resouces technology, offering the latest AI and machine learning-enhanced payroll, tax, human resources, benefits, and much more. We believe our people make all the difference in cultivating an inclusive, down-to-earth culture that welcomes ideas, encourages innovation, and values belonging. We’ve received recognition as a global Best Places to Work and a recipient of many prestigious awards for diversity, equity, and inclusion, including a DiversityInc® Top 50 Company, Best CEO and company for women, LGBTQ+, multicultural talent, and more. As part of our deep DEI commitment, our CEO has joined the OneTen coalition to create one million jobs for Black Americans over the next ten years. Learn more about DEI at ADP on our YouTube channel: http://adp.careers/DEI_Videos

Ready to #MakeYourMark? Apply now!

What you’ll do: Responsibilities

• Creates and implements product marketing strategies that elevate ADP Workforce Now’s position in the market and help to close new business for ADP
• Manages team of product marketers to achieve high-performance and high-quality deliverables that impact the buyer experience
• Owns development of differentiated messaging and positioning of the ADP Workforce Now product suite across the buyer experience to drive new logo growth and client penetration
• Builds and orchestrates go-to-market strategies for new product launches
• Acts as the link between Product Management, Business Unit Marketing, Corporate Marketing/Brand, and Sales ensuring adequate marketing plans, launch plans and communications are created and followed for go-to-market
• Partners closely with Product Management in a bi-directional manner to help bring their products to market effectively and also to inform roadmaps with an outside-in perspective
• Manages Analyst Relations needs related to ADP Workforce Now product and service offerings
• Works with Brand team and business unit marketing to integrate product messaging into external-facing demand generation programs
• Develops source material and content related to product for key ADP events and sponsorships
• Drives product messaging and differentiation for partner channel initiatives (broker, CPA, ERP, VAR, private equity)
• Provides an outside-in view of the HCM world to ADP and weaves competitive awareness/differentiation into product marketing deliverables. Identifies key industry trends. Keeps up to date on relevant regulatory issues and other industry initiatives that impact ADP's business.
• Analyzes market trends and identifies opportunities for growth within the segment
• Maintains measurement on product sales and performance and the impact of product marketing activities

TO SUCCEED IN THIS ROLE: Requirements

• Bachelor's degree required or equivalent in education and work experience
• Minimum of 7-10 years in a product marketing role
• Knowledge and experience in B2B technology and Software as a Service (SaaS)
• Proven track record of managing successful teams, particularly within a matrixed environment
• Experience working with product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
• Demonstrated experience in building breakthrough product positioning and go to market strategies that drive marketing execution plans
• Strong leadership skills to influence across organizational lines
• Executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner
• Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
• Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate ADP's product and service capabilities into real business value
• Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurements
• Comfortable with ambiguity -- must be a self-starter

BONUS POINTS FOR THESE: Preferred Qualifications

• Human Capital Management (HCM) industry experience
• Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurements
• Comfortable with ambiguity -- must be a self-starter
• A high degree of personal initiative, results orientation and integrity
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making
• Detail-oriented

YOU'LL LOVE WORKING HERE BECAUSE YOU CAN:

• Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
• Belong by joining one of nine Business Resource Groups where you can connect globally with networks and allies who share common interests and experiences.
• Grow your career in an agile, fast-paced environment means plenty of opportunities to progress.
• Continuously learn. Ongoing training, development, and mentorship opportunities for even the most insatiable learner.
• Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
• Balance work and life. Resources and flexibility to more easily integrate your work and your life.
• Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another.
• Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live.
• Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.

What are you waiting for? Apply today!

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.