Digital Marketing Specialist, SPSE

Job Description

Siemens Digital Industries Software - Where today meets tomorrow.

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Siemens Process Systems Engineering (SPSE), part of Siemens Digital Industries, is the leading provider of Advanced Process Modelling software, services and solutions to the process industries. We help our customers to develop and operate sustainable processes by applying digital twins based on our gPROMS platform technology. This enables them to explore the process decision space rapidly, reduce uncertainty and risk and make better, faster and safer design and operating decisions through deeper understanding of their processes.

Currently employing about 280+ employees worldwide, SPSE has a well-established reputation for thought leadership and technology innovation, achieved through substantial R&D spanning more than two decades. Following its recent acquisition by Siemens, the company is now embarking on a major further expansion of its products and related business development activities.

We offer a role with responsibility, independence, flexibility and to contribute to new ideas. We foster a teamwork culture with great opportunities for personal and professional development to grow your career.

Please visit https://new.siemens.com/global/en/products/automation/industry-software/gproms-digital-process-design-and-operations.html

About the role

The Digital Marketing Specialist has responsibility for all of the Siemens PSE (SPSE) online content; ensuring the company is promoted well on all relevant online channels, including mobile, and that the content, tone and branding of the online content is consistent with the corporate template and our customer base. In Siemens DI PA terms, it is effectively a communications role.

The role includes responsibility for working with the SPSE Campaign Manager and Business Unit personnel and others to build and disseminate regular and engaging digital marketing content across different digital channels (primarily LinkedIn, but also Facebook, Instagram and internal channels such as Yammer as appropriate). The overall intention is to ensure positive online customer experiences based on an understanding of evolving consumer behaviours.

This role reports to the SPSE Marketing Director with dotted line to the Siemens DIPA Head of Communications and works closely with others in the marketing team and HR for employer branding.

Area of responsibility

Working with the relevant people in the Siemens PSE and wider DI PA marketing teams, your responsibilities will include:

· Managing, maintaining and promoting the SPSE presence on the Siemens website in such a way as to:

o ensure a positive customer website experience that is efficient and fulfils customers' and prospects’ needs

o support the company corporate and product positioning

o support sales campaign activities

o maximize traffic using the various evolving techniques available

o measure and report performance of all website traffic, digital marketing campaigns and assessing results, and perform ongoing optimization.

o generally ensuring a high level of web content, working closely with

§ the Siemens marketing, design teams and web teams

§ internal content owners

· Driving and managing Siemens PSE’s continued social media presence:

o plan and execute all web and social media activity in support of formal marketing & sales campaigns

o actively work with the Campaign Manager, the Business Units and other Siemens PSE divisions such as HR to identify upcoming general social media requirements (for example, in support of papers, articles, events, awards, etc.) and generate the requisite materials

o assess and improve web marketing best practices including search engine marketing, use of google ad-words and links to other social media channels

o Evaluate customer experience across various online channels and propose how to improve it where necessary.

· The role will also initially involve managing the systematic integration of the Siemens PSE website within the new Siemens web structure

· Work with the SPSE Campaign Manager to help devise structures and architecture in support of a joined-up campaign and marketing automation integrated with web and social media.

· Work with HR to ensure we have a consistent online employer brand presence and regularly post engaging content for potential employees across social media channels

· Assist with key company events e.g. the Advanced Process Modelling Forum as required.

Working at Siemens Software

Why us?

Working at Siemens means great work life balance and flexibility – whether that is full time in the office, hybrid or fully remote. We are always challenging ourselves to build a better future. We look for the most innovative and diverse Digital Minds to develop tomorrow’s reality and provide all the comfort and benefits employees need to achieve those goals.

Siemens Industry Software is an equal opportunities employer and does not discriminate unlawfully on the grounds of age, disability, gender assignment, marriage, and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or trade union membership.

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Organization: Digital Industries

Company: Siemens Process Systems Engineering Limited

Experience Level: Experienced Professional

Job Type: Full-time