Marketing Communications Manager (f/m/d) Digitalization

Job Description

Knowledge for the world of tomorrow.We need motivated performers, for our multifaceted and diverse team, people who want to have an impact on the customer’s digitalization journey and drive B2B communications wordwide for the businesses of Motion Control (MC).You will be part of a global team and closely collaborate with the Marketing Communications Teams in headquarter and worldwide. As experts for communications of Digital Industries we translate the business strategy together with our partners, into targeted MarCom activities – digital first. Innovative, agile, sustainable and with fun at work!Dream it? Drive it!
What part will you play?

• In this position you develop strategies and tactics to get the word out about Motion Control and its digital offering
• You deploy successfully marketing and communications campaigns for our organization and own their implementation from concept to execution
• For our digital and software offerings, you develop new and creative strategies, campaigns and other measures (360 degree approach)
• You produce valuable and engaging content for our website and blog that attracts and converts our target groups
• You plan and execute all campaign along the entire customer journey – digital first (including SEO/SEM, email, social media and display advertising campaigns) to create demand and nurture leads to support the business
• Additionally, you measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Applying your strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points is also part of this job
• You collaborate with agencies and other vendor partners
• You evaluate new technologies and provide thought leadership and perspective for adoption where appropriate

What you need to make real what matters.

• The basis for your success is a university degree e.g. in economics or similar; focus in marketing is a plus
• Several years of working experience in marketing and / or communications together with the potential and attitude required to learn
• In planning and realizing of customer projects (e.g. trade fairs, events) you also already gained experience
• You already have experience in identifying target audiences and in creatively devising and leading across channels marketing and communications campaigns that engage, educate and motivate
• Additionally, you also have demonstrable experience in developing and managing online and social media campaigns SEO/SEM
• You are highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and empower
• In the field of online communications (e.g. websites, website analytics and tools) you already have solid knowledge or show a strong motivation to learn the relevant Siemens online and social media tools
• You are Up to date with the latest methodologies to measure success
• Fluent English Skills round off your profile, whereby solid German language skills would be a plus but are not mandatory

What we offer:

• 2 to 3 days of mobile working per week as a future global standard
• Attractive remuneration package
• Development opportunities for both personal and professional growth
• An environment where everyone can bring their whole self to work and feel a sense of belonging
• 30 leave days and a variety of flexible working models that allow time off for yourself and your family
• Share matching programs to become a shareholder of Siemens AG
• Broad range of wellbeing offerings
• Appealing Siemens pension benefits
• Attractive job ticket offers and free use of e-charging stations (dependent on location)
• Location-dependent childcare services to combine family and career

Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and individual preferences. Make your mark in our exciting world at Siemens.
As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.www.siemens.com/careers - if you would like to find out more about jobs & careers at Siemens.FAQ - if you need further information on the application process.

Organization: Digital Industries

Company: Siemens AG

Experience Level: Mid-level Professional

Job Type: Full-time