Portfolio & Digital Marketing Communications Manager (HYBRID)

Job Description

Company Description

Burnsville, MN is the headquarters for the Communications Systems Division of Bosch Security Systems. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing. With our premium brands: Bosch , Dynacord , Electro-Voice , RTS and Telex , we provide solutions that reflect our brand values for audio quality, and innovation.

Bosch is committed to upholding the highest standards for service. Our goal is total customer satisfaction through products, service, and support.

Job Description

The Portfolio & Digital Marketing Communications Manager, Electro-Voice / Digital is part of the global Marketing Communications team in the Business Unit Communications, Security Systems division (part of The Bosch Group – a leading supplier of technology and services employing roughly 410,000 associates worldwide).

The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe (Germany, Netherlands, Russia, Italy, Morocco, Dubai), the US (Minneapolis, Rochester, NY), Singapore and China.

The main responsibilities of this position include:
This position is responsible for the global marketing communications activities for the professional audio brand Electro-Voice (electrovoice.com) covering portable speakers and microphones. Due to the highly digital nature of this brand / portfolio, the role requires a strong skillset in digital channel strategy, end user targeting and content management. The ideal candidate must have a constant pulse on the market, competition and effectiveness of communications, as well as the desire to continuously search and try new tactics and reach beyond our current target audience. This is an intense and fast-moving segment with high expectations for growth.

Work closely with regions and countries to ensure effective exposure and impact of the brand, product portfolio, new products, promotions
- Works closely with global Product Managers to understand what is needed to support the portfolio / brand
- Creation of global portfolio / brand MarCom deliverables including regional and local tailoring
- Includes new product launch packages as well as existing portfolio marketing
- Works with in-house graphic designers and copywriters and external freelancers / agencies as necessary
- Manages budget for creation of marketing materials
- Strong skillset in digital marketing a must
- Skilled in optimization of communications channels using data and insights
- Ensure an in-depth analysis and understanding of the target audience(s) and personas
- Builds and executes end user targeting techniques to strengthen brand awareness and loyalty
- Works with digital agency for execution of social media and paid advertising
- A passion for music and the MI industry is a strong advantage

Qualifications

• Bachelor's Degree in Marketing or related field
• 5+ years of marketing communications experience
• 5+ years of digital marketing experience managing digital, event and content marketing programs
• B2B experience a must
• B2C experience an advantage
• Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI
• Current certifications highly preferred (Google AdWords, Facebook Blueprint)
• Strong communicator
• Ability to develop and execute strategic plans
• Strong time management and planning skills
• Budget and finance skills
• Superior communications skills, particularly in content writing and visual storytelling
• Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign
• Ability to prioritize and execute projects against time and resource constraints
• Ability to identify the appropriate communications tools and channels for the target audience
• Strong understanding of online communications channels and how to use them effectively
• Ability to work with global cross-functional teams
• Ability to travel up to 20% annually visiting key accounts and attend conferences and events as requested (DJ Expo, Mobile Beat, roadshows, etc.)

Additional Information

Valid U.S. work authorization is required; future sponsorship for work authorization will not be available.

Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of the minimum levels of education, experience and skills required to perform the essential functions of this job. The job description does not constitute a written or implied contract of employment. Bosch Security Systems, Inc. reserves the right to revise or change job duties and responsibilities as the need arises.

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

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