Sr. Manager, Social Media (Bravado)

Job Description

Bravado International Group is the only global, 360-degree full-service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores.
How we LEAD:

Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength.

The Sr. Manager, Social Media Bravado is responsible for updating, analyzing, tracking, and creating digital campaigns across all respective Bravado online properties – including, but not limited to: Bravado social media, Facebook, Instagram, Twitter, Snapchat, YouTube, Vevo, Tumblr, and more.

The resourceful candidate will be directly integrated in with the marketing teams to identify and execute digital strategy. In addition, this person will be responsible for shaping Bravado’s digital strategy and overall voice in an ever-changing online landscape.

How you'll CREATE:

• Updating all Bravado digital platforms in conjunction with the needs of the label and/or artists
• Real-time marketing ability based on digital & social trends
• Sharing campaign results with the internal teams
• Brainstorming and implementing original concepts
• Creating comprehensive digital calendars based on the needs of the brand and its artists
• Tracking and analyzing back-end analytics to optimize Bravado’s digital presence
• Working alongside digital partners to bring in opportunities for Bravado
• Collaborating with the various Bravado departments to maximize digital opportunities
• Identifying tastemakers and building strong relationships with digital “influencers” to build mutually beneficial and culturally relevant campaigns
• Being the “eyes and ears” for the Bravado brand by monitoring digital trends, applications, tools, and more

• Strong familiarity with the Bravado brand as well as all of its artists
• Creative thinker
• Affinity for the Bravado consumer with strong insights and intuition
• In-Depth knowledge of all major digital platforms, such as Instagram, Snapchat, Discord, Linked in, Meta, Websites and more.
• Familiarity with Photoshop and video editing software
• At least 2-5 years experience in the social media/digital space, preferably in music
• Bachelor’s degree

Perks Playlist:

• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching
• Flexible Paid Time Off plus Paid Holidays, 2 week “Winter Break” & Wellness Fridays (year-round)
• Medical, Dental and Vision Insurance
• Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)
• Robust Employee Assistance Program (for you and your loved ones)
• Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements

Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.”

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.