Digital Marketing Coordinator - Topps.com

Job Description

About the Team Fanatics Collectibles is a new company working at the intersection of collectibles and technology. Backed by some of the best investors, sports properties and operators in the world, we are integrating with Fanatics’ global digital sports platform – which includes 900 sports relationships and more than 81 million reachable fans - to reimagine the collectibles business for the 21st century. To support Digital Marketing Manager in all efforts to drive customer acquisition and retention for Topps.com .

Responsibilities:

• Support in the execution of performance and acquisition marketing activities across all paid channels, including but not limited to search, social, shopping, programmatic and display; and all other platforms, with a strong focus on driving revenue, new customer acquisition, and existing customer retention
• Optimize marketing spend across digital marketing channels to achieve maximum ROI in paid media campaigns
• Collect and analyze test data, identify trends and actionable insights in order to achieve maximum results
• Create regular campaign reports and ad-hoc reports as needed
• Analyze and report on customer data via backend E-commerce platform Magento & Magento Business Intelligence tool
• Research and analyze competitor advertising and market trends
• Expand the potential of our marketing portfolio by recommending new platforms, attribution targeting, advanced technologies, ad formats, etc.
• Coordinate daily email marketing sends
• Launch daily marketing emails informing customers of new product launches
• Ensure long-tail automated email strategy operating efficiently, such as abandoned cart campaigns or customer re-activation campaigns
• Replenish coupon codes in various email campaigns when necessary
• Support in the management of the Topps.com affiliate marketing program
• Updating offers, providing new links, text, creative, and products for affiliate publishers
• Support in the management of the Topps.com Loyalty Rewards program
• Re-fill customer coupon codes into system
• Report on efficiency metrics of program

Skills & Qualifications:

• 0 - 2 years of digital marketing experience, preferably in Direct-to-Consumer E-Commerce
• High online affinity, understanding of digital marking environment, media platforms, and analytics tools
• Comfortable with a high degree of responsibility
• Familiarity with some of the following digital media platforms: Google Ads, Facebook Ads Manager, Rakuten, Smile.io , Snapchat, Tik Tok, YouTube, and others
• Skills needed include: navigation of platforms, ad creation, audience building, ad copy writing/testing, creating proper tracking urls, routine campaign/platform optimizations, etc.
• Intermediate level knowledge of Google Analytics
• Experience with email marketing platforms, preferably Sailthru
• Excellent verbal and written communication skills
• Strong understanding of customer-centric E-commerce strategies
• Comfortable in a fast-paced environment
• Strong affinity for data
• Proficient in Microsoft Excel
• Self-starter, takes initiative, with the ability to juggle multiple priorities

Fanatics is building the leading global digital sports platform to ignite and harness the passions of fans, and maximize the presence and reach for hundreds of partners globally. Leveraging these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as the global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings across the sports ecosystem. The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, a transformative company that is building a new model for the hobby and giving collectors an end-to-end c ollectibles experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Additional ventures that will build out Fanatics’ footprint across the broader digital sports landscape will be rolled out soon. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs. As a market leader with more than 8,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience. Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now. Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices. NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. Apply for this job