GML Marketing Manager in Wilmington, Delaware, United States of America at PayPal

Job Description

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.
PayPal is seeking a marketer to drive and support direct response marketing for its Global Merchant Lending products including PayPal Working Capital business loan and/or PayPal Business Cashback Mastercard in the U.S. You will play a central role driving results in all direct response channels (PayPal properties, digital advertising, email, direct mail, social, etc.) and contribute to marketing strategy for key product and campaign launches. The Marketing Specialist we are seeking will have experience across multiple marketing communications disciplines and will be well versed in direct response marketing campaign coordination and execution.

Responsibilities

• Primary responsibility is to drive marketing campaigns across various direct response channels.
• Manage multiple marketing campaigns on a routine basis to ensure on-time execution.
• Drive project plan for new marketing initiatives with various parts of PayPal organization (product lead, marketing operations, creative) to keep projects on track.
• Contribute to targeting, messaging, positioning, and promotion strategy.
• Write creative briefs and interface with creative team to produce engaging assets across all channels.
• Execute, monitor, and measure marketing campaigns; detect and resolve campaign issues.
• Execute market research.
• Present results and insights to business leaders.
• Compile regular reports of campaign performance and results.
• Ensure campaign implementation follows brand and legal guidelines and that campaigns adhere to quality controls.

Requirements

The candidate must be able to navigate a heavily matrixed environment, where achievement is dependent on the ability to collaborate with all parties in a positive, productive, and transparent way.

• Minimum 3 years of experience in marketing – financial services background in SMB, business loan, and/or business credit card is a plus.
• Excellent organizational skills with the ability to manage several priorities simultaneously on tight timelines.
• A proactive approach amongst multiple priorities and multiple stakeholders
• Excellent written, verbal, and non-verbal communication skills, including developing and presenting excellent analysis in Excel and PowerPoint presentations.
• Proven ability to utilize merchant and enterprise insights to generate solutions.
• Proven track record of collaboration and influence in a matrixed environment
• Adaptability to changing business objectives and constraints.
• Keen sense of urgency and the ability to “get things done.”
• Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team.
• Do the right thing

Cultural Requirements

• Inclusion: We Partner. We do the right thing by operating with integrity, treating each other and our stakeholders with respect. We choose inclusion by championing equity and belonging, and work to be informed allies, amplifying our colleagues and stakeholders. We trust each other by empowering teams to make day-to-day choices, and once decisions are made, we own them together.
• Innovation: We Dare. We are customer champions. We care a lot and start with the “who” to understand our customers’ needs and create their most trusted and useful end-to-end experiences, not one-off products. We never stand still and have bias to thoughtful action, and never stop evolving. We create simplicity and efficiency by rigorously prioritizing and focusing on making everything more clear, efficient, and effective without compromising quality or integrity.
• Collaboration: We deliver. We generate enduring impact by starting with purpose, taking pride in our work, and leading by example, holding each other accountable for results. We work as one team by actively working together across functions and geographies, putting our self-interest aside for the greater good. We are transparent by having challenging conversations and respectfully sharing dissenting opinions, even when it is uncomfortable; applying our judgement for how and where we share information.
• Wellness: We care. Know yourself and each other—we lead with empathy and act with self-awareness, understanding the impact of our actions. We learn every day and ask why, embrace a growth mindset, and seek to learn continuously. We build the next generation and realize our highest purpose is to invest in creating PayPal’s future leaders.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

Click Here to learn more about our culture and community.

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

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