Product Marketing Manager

Job Description

Your Impact on our Mission

Zocdoc’s most important asset is our people. As a Product Marketing Manager you’ll play a meaningful role in shaping, communicating, and launching Zocdoc’s innovative products to patients and providers. You’ll bring audience, industry and opportunity insights to the product development stage. You’ll collaborate closely with marketing, sales and product teams leading the development of value propositions, go-to-market plans, including messaging and adoption strategies. This is a great opportunity for a smart and passionate marketer to directly impact how users experience Zocdoc, while driving growth for the business.

You’ll enjoy this role if you...

• Are a stickler when it comes to the right message for the right audience at the right time
• Love shaping products from concept to launch
• Are collaborative and enjoy building relationships at all levels of an organization
• Have an interest in transforming the healthcare experience for millions of patients

Your day to day is...

• Becoming an expert on Zocdoc’s product suite, differentiators, customers, and competitors
• Driving product adoption with clear and compelling value propositions, positioning, launch strategies and tactics
• Gathering and surfacing audience and industry insights through research, data analysis, and internal input to help shape product and marketing strategies
• Partnering with Product, PR, and other teams to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing initiatives
• Inspiring action through data-driven insights and executing with operational rigor and efficiency
• Educating internal partners on how to effectively communicate the unique value of Zocdoc’s products through various touch points
• Developing value prop recommendations, launch materials, and messaging frameworks

You’ll be successful in this role if you...

• Have experience with B2C or B2B audiences, technology products, or online marketplaces
• Demonstrate super strength when it comes to managing complex projects with an eye for detail
• Have experience in and passion for collecting and using customer insights and market research to drive strategic decisions
• Approach projects through a data-driven and analytical lens
• Are a creative problem solver with an appetite to always be learning
• Can work independently or in groups, and know when to ask for feedback or help
• Have the ability to synthesize complicated product descriptions into simple, everyday language
• Are a strong communicator, both verbally and written, and know your audience
• Have 3-6 years overall work experience, with a minimum 2 years relevant marketing experience

Benefits:

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• L&D offerings + a free LinkedIn learning account
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement
• In office perks including:
  • Catered lunch everyday along with snacks
  • Commuter Benefits
  • Convenient Soho location