Senior Analyst, Marketing Analytics Contractor

Job Description

About Ancestry: When you join Ancestry, you join a human-centered company where every person’s story is important. We believe that by discovering the struggles and triumphs of our past, we can foster deeper bonds and more meaningful connections among families and communities. Our talented team of scientists, engineers, genealogists, historians, and storytellers is dedicated to empowering customers around the world from all backgrounds on their journeys of personal discovery. With more than 30+ billion digitized global historical records, 100+ million family trees, and 20+ million people in our growing AncestryDNA database, Ancestry helps customers discover their family story and gain a new level of understanding about their lives. Passionate about dedicating your work to enriching people’s lives? You belong at Ancestry. Does analyzing customer behavior and optimizing marketing efficiency sound fun to you? If you have a talent for communicating complex technical nuances in a way that marketers can apply the work you've done, then this is the role for you! In this Senior Analyst, Marketing Analytics role you will help create Ancestry's success by conducting analyses needed to improve outcomes and increase marketing efficiency. You will also contribute to ongoing insights around site optimization by delivering insights gathered through A/B tests, and you'll create recommendations from demographic and behavioral analysis to inform our personalization strategy. Reporting to the Senior Manager, you will partner across the organization to apply insights and affect Ancestry's marketing execution. This is a 3 month contract.

What You'll Do:

• Function as analytics partner for the marketing channels, establishing tracking, measurements, and dashboards, developing insights into campaign impact on customer acquisition, retention and financial return on marketing investment
• Drive interpretation, socialization, and adoption of analytics insights across all marketing channels
• Transform questions into relevant analysis that yields insights for optimizing marketing efforts and driving incremental revenue
• Work with Data Science to inform the development of predictive models that guide marketing targeting and investments
• Partner with your team to better understand users and create a single, accurate view of a customer across the business to make decisions about how best to acquire/retain them, segment, identify, value, and engage with them
• Lead A/B testing pipeline and analytics: Establish testing priorities, build success metrics, validate implementation, ensure statistical significance, monitor results across goals

Who You Are:

• 3+ years experience driving insights using analytics tools
• Experience and proficiency with Google Analytics and Tableau
• Bachelor's Degree in STEM related field preferred or equivalent experience
• Interpret what data means and make firm strategic recommendations on marketing actions we should take to improve performance
• Proficient in Excel (can perform complex functions) , SQL (writing and optimizing queries), with basic understanding of A/B and multivariate testing

GD-Sponsored IND1 #LI-HK2 Additional Information: Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records. Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means. Apply for this job