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Assistant Manager, Global Skincare Marketing - Clinique

The Estée Lauder Companies

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Job Details

Location: New York New York Hotel and Casino, 3790, South Las Vegas Boulevard, Hughes Center, Paradise, Paradise, Clark County, Nevada, 89109, USA Posted: May 20, 2022

Job Description

POSITION SUMMARY:

This role will assume reporting directly into an Executive Director to support the 3 - Step Skincare and Clinique For Men businesses. This role will continue to project manage key programs, including mostly Commercial Innovations & potentially NPLs, and work cross functionally to deliver products and programs that are on time and in budget. This role will also continue to leverage a consumer-first mindset in the key NA and Asia markets.

KEY ROLES & RESPONSIBILITIES:

Innovate products and concepts that create new business opportunities

  • Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers.
  • Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries.
  • Execute 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels.
  • Conduct research to build business case for Product Development and Concept Ideation briefs.
  • Prepare Concept Development briefs.

Product strategy that drives business and reinforces brand equity

  • Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy.
  • Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition.
  • Support mid-management in quarterly report preparation.
  • Contribute to recommendations to seize market based on analysis.
  • Conduct ad hoc business analysis requests as needed.

Launch plans that incorporate 360 elements

  • Execute timely digital-first launches focused on the consumer journey within designated budget and COG targets.
  • Support internal and external sourcing solutions for new products and existing businesses.
  • Prepare creative briefs for all programs and launches and coordinate communication with Creative team.
  • Coordinate claims testing of insight-based consumer concepts with external partners.

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

  • Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways.
  • Remain relentlessly up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.
  • Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach.

Finance and Budget Management

  • Responsible for financial, forecasting and pricing analysis.
  • Work with Finance to accurately project and maintain cost of goods from target costs to final costs.
  • Work with the Global Business Planning Group to compile sales forecasts for all of the franchise launches.
  • Work with the Global Pricing Group to conduct pricing analysis related to all the products.

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Utilize analytics throughout function to accomplish strategic goals.
  • Use data to inform decision-making for strategy development and adjustments as necessary.
  • Track platform engagement and effectiveness through appropriate analytical tools.

Qualifications

JOB REQUIREMENTS & QUALIFICATIONS:

About You

  • Curative lens on what is innovative.
  • Capable of synthesizing data to drive business decisions.
  • Forward-looking thinker.
  • Trend-hunting mindset.
  • Global Mindset.
  • Balances tradeoffs between global consistency vs. regional nuance.
  • Has mindset as global citizen.
  • Strategic mindset and capable of driving innovation plan from 3–5-year roadmap through operational business planning.
  • Category Assortment & Pricing Management.
  • Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc.
  • Insights & Analytics.
  • Demonstrates inquisitive approach to decision making.
  • Connects cultural insights to drive creativity/’big ideas.”
  • Product & Conceptual Innovation.
  • Creates breakthrough conceptual ideas.
  • Spots early trends and can quickly translate to a profound consumer concept.
  • Omni-Channel Management.
  • Has omni-retail acumen, facility to drive demand x-channel: DTC, Online, SMC.
  • Marketing Planning.
  • Utilizes consumer journey analytics/insights to effectively derive Marketing plans.

Experiences You Have

  • End-to-end product launches (Beauty/CPG experience preferred).
  • Innovation ideation and product development.
  • Global strategic marketing plans for products and categories.
  • Product brief development.
  • Hands on experience of leading projects and taking them from idea stage to actual in-market launch.
  • Minimum Education level: Bachelor’s degree
  • Minimum Years of Experience: 2-4 years

How You Will be Successful

  • Strategic agility
  • Financial fluency
  • Disruptive mindset
  • Insights driven
  • Consumer-first
  • Change champion
  • Detail Oriented
  • Team Player
  • Strong project management skills

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 229613
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].

About The Estée Lauder Companies

The Estée Lauder Companies Inc. is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City.

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