Marketing Assistant

Job Description

Company Description

McDonald’s Australia is the largest quick service restaurant operation in the country. Fondly known as “Maccas”, we are famous in the global McDonald’s world for adding beetroot to our Aussie burgers and creating the world’s first McCafé in Melbourne. A household name in Australia for almost 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count!

Job Description

We are looking for a marketing obsessed food lover to join our team as a State Marketing Assistant. Internally known as a State Marketing Executive, you will significantly support the State Marketing Manager NSW/ACT as you build sales, guest counts and increase consumer trust points through local marketing strategies, initiatives, and tactics. You will be empowered to be your best and get to work for a market leading global brand. This is a relatively entry level role where someone who has recently completed Marketing studies or has experience working in a McDonald's Restaurant would be suitable.

What are the main focus points of the role?

• Planning and developing local initiatives to drive sales in accordance with state KPI’s, leveraging the national marketing plan
• Supporting the State Marketing Manager in developing sales building programs at a regional and local store level
• Monitoring sales and guest counts, reporting and making adjustments to local media as required
• Assisting Marketing Manager in developing localised media plans in consultation with Licensees and Media Agencies
• Coordinating amplifications and additional media activations as needed to support National Promotions and local initiatives as well as utilise media spend/contracts
• Executing sponsorship plans for regions as required
• Reviewing store merchandising and communicating recommendations to Licensees/Operations Consultants
• Coordinating orientations with State Marketing Manager and new Licensees/Consultants
• Taking on additional ad hoc projects or responsibilities as directed by the Marketing Manager

Qualifications

What skills do I need to be successful in the role?

• Excellent communication skills, able to help all stakeholders understand important information
• Creative mindset, an out-of-the-box thinker
• Great at building strong interpersonal relationships with colleagues, stakeholders and third parties
• Well-organised, able to set and work to tight deadlines
• Adept at analysing and utilising data to determine root causes of problems and action plans to resolve such problems

Additional Information

Why choose us?

Employer of choice winner for the past three years, McDonald’s Australia is defined by its culture. Our culture is an expression of why and how we do things around here. It influences the way we interact with each other, and how we interact with our customers, franchisees and suppliers. It is our purpose to feed and foster the community; and our mission is making delicious, feel-good moments easy for everyone.

Not only do we offer flexible working arrangements, a bonus week of annual leave and a market leading incentive scheme; but we provide an opportunity to work alongside other passionate and talented people every single day.

Join our team!

So if you are eager to jump into a new position within a passionate team and market leading brand, then APPLY today.