Vertical Marketing & Strategy Manager, Automotive Sector

Job Description

Ready to help re-write the rules of modern advertising?

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable — and valued — contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world, while gaining meaningful experience across a variety of disciplines.

About the role

The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. In this new world, Roku has re-written the rules of modern advertising and to continue to drive forward we need someone to build an ambitious narrative and agenda to engage senior marketers in the Automotive industry. Lead engagement with teams including Research,Sales, and Product to design vertical go-to-market positioning including sales materials, account-based marketing campaigns, industry content & POVs, press, and events. Shaping product roadmap based on customer challenges and industry dynamics. Identify new business opportunities amongst current and prospective customers, and be the vertical expert and own end-to-end insights for strategic client and brand engagement . Identify go-to-market and thought leadership that drive conversation with advertisers through big idea thinking and also evangelize Roku at key vertical-specific/trade events and develop rapport and relationships to serve as key advisor.

We're excited if you have:

• 5 +years’ of relevant experience as a marketer in the Automotive industry.
• Rich understanding of the streaming, TV, digital, and programmatic advertising landscape and marketing challenges companies within the vertical are confronting.
• Deep expertise crafting unforgettable storytelling with data, text, illustration, and can self-edit.
• Eye for design and experience guiding the development of marketing materials including slides, reports, and web content.
• Track record of measuring ROI and impact of marketing programs.
• Collaborative nature & track record of being an invaluable resource to sales teams.
• “No job is too big or too small” mentality -- you’re a long-term thinker & a short-term doer.
• Bachelors degree or equivalent

The Roku culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

Hear from one of our leaders

Or hear directly from dozens of our Roku staff around the world at http://bit.ly/WeAreRokuVideos.

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