Growth Marketing Manager, Venmo in Los Angeles, California, United States of America at PayPal

Job Description

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.
“Just Venmo me.” You may have heard—or used—this phrase before. Venmo has reached verb-status, becoming synonymous with “to pay back.” But Venmo isn’t just about transactions. It’s about interactions. It’s where your money finds meaning as you share, connect, and split purchases with friends. People love sending money with Venmo, and we've come a long way from our humble beginnings as a P2P app. Owned by PayPal, Venmo is growing by leaps and bounds. With over 83M users, Venmo has created a product that people truly love. But we’re only just getting started. We want to take the magic of sending money with Venmo and cascade it into every place where people use money. That means connecting people to their money in the most intuitive and fun way possible, then connecting people with each other. All that is going to take a lot of figuring out. Let’s figure it out together! We’re looking for intellectually curious people who want to be inspired—and inspire others—to fundamentally change our relationship with money. We’re a team that pushes one another to be our best creative and analytical selves while supporting and celebrating each other along the way. Working at Venmo means hustling to tackle intellectual challenges, develop creative solutions, and drive outsize value to our customer base. It also means having fun and genuinely enjoying the work and the people. You’ll work with some of the smartest, most diverse and forward-thinking people in the industry. This is an opportunity for someone who loves a challenge, wants to be stretched, build culture, and play to win.

We’re seeking an ambitious, creative, and analytical growth marketer who will develop and implement the owned-channel marketing strategy for the Financial Services portfolio. In this role, you’ll be accountable for a portion of the overall revenue growth of the Venmo Credit Card, the Venmo Debit Card, Direct Deposit, and Crypto – driving acquisition, engagement, and customer lifetime value. You’ll be responsible for working with multiple stakeholders across marketing, commercial, and product to gain strategic alignment and hit business goals. You’ll define innovative, break-through marketing in owned channels such as email, in-app, push, and other digital placements – and in doing so, you’ll have the opportunity to re-imagine and define the future of financial services on Venmo. With over 83M customers, you will directly impact millions of lives as you support our mission to make Venmo ubiquitous, simplify payments, and enable secure and fun experiences.

This role offers an unprecedented opportunity to impact Venmo’s immediate and long-term success, and to help define the future vision of the Venmo brand and business. The ideal candidate for this role has a unique ability to take a diverse, complex range of business inputs and translate them into a clear vision and marketing strategy. They can rally and unite internal and external partners to work toward shared goals with clarity and purpose. This is an opportunity for someone who loves to be challenged intellectually, operates with flexibility, leads with kindness, and is looking for an opportunity to have an outsized impact on the future of our business.

Key Responsibilities

• Develop and execute lifecycle marketing strategy for Venmo’s Financial Services products.
• Own campaign ideation, opportunity sizing, asset development, deployment, testing, optimization, analysis, and reporting.
• Oversee a growing team that drives campaign creative development, execution, and analysis.
• Work hands-on in our tools on campaign set-up, segmentation, scheduling, QA testing, tagging and deployment of one-time, recurring, triggered and dynamic multi-channel campaigns.

• Gain alignment from business leads on quarterly plans and KPIs.
• Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire funnel. Lead pre-test analysis, test design, execution, measurement, and post-test analysis.
• Analyze Financial Services campaign results and determine actionable next steps for optimizing impact and enhancing the user journey. Distill results and takeaways for leadership team and external partners.
• Work closely with product team to ensure campaigns are creating amazing customer experiences.
• Work with Analytics to develop the right event tagging and reporting implementation for the program.

• Help manage creative and the creative workflow for lifecycle campaigns in partnership with design, content strategy, and agency partners.
• Layer in targeted performance marketing channels, including digital performance and social channels to help drive the lifecycle funnel metrics.
• Identify potential new channels and work with various teams to implement and scale.
• Support in the development of user segmentation to create a dynamic, segment lead lifecycle program.

Requisite Experience

• 4-6 years of Marketing experience (at least 2 years of lifecycle or performance marketing experience in CRM or paid digital marketing).
• Has developed both email and in-app lifecycle programs.
• Has successfully worked cross functionally and built effective working relationships.
• Has previous management and team-building experience.

• Previous experience in Fintech and/or app-based company preferred.
• Outstanding project management skills and ability to bring an idea from conception to execution through clear direction, prioritization, and planning.
• Demonstrated success in an innovative and agile high-growth environment.
• A strong verbal and written communicator.
• Highly analytical and comfortable with reporting and analysis of financial metrics.

• Bachelor and/or equivalent work experience required.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

Click Here to learn more about our culture and community.

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

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