Lifecycle Marketing Manager (Nashville, TN or Austin, TX)

Job Description

THE ROLE This role will be responsible for architecting initiatives that establish customer relationships and inspire engagement and retention. You will be responsible for creating, executing, and maintaining campaigns and marketing plans. In this role, you will need to have a deep understanding of our customers and their journeys, as well as work with cross-functional teams to maximize business impact. You must have excellent written communication skills, a keen attention to detail, be able to manage multiple concurrent projects, and meet tight deadlines. This is a high impact role in which the successful Lifecycle Marketing will continually test, learn and iterate in the pursuit of highly-efficient and valuable customer touchpoints. THE CHALLENGE As the live events industry recovers and in-person gatherings resume, we have a lot to share with our large and diverse set of customers. Our product is quickly evolving and there is much we can do to help drive our customers' success. The perfect candidate for this role is someone who is comfortable in a fast-paced, collaborative environment and who already has some experience supporting email marketing campaigns. THE TEAM The Eventbrite Marketing team is a centralized, multi-disciplinary group of strategists, creatives, researchers, and makers, who work to acquire and retain event creators and attendees, while building a strong, enduring, and loved brand. The Customer Marketing team is tasked with building stronger relationships with customers through engaging lifecycle marketing campaigns, cross-sell and upsell campaigns, and increasing loyalty and retention that will drive meaningful business impact.

YOU WILL

• Develop, execute, and optimize customer campaigns from conception to launch.
• Work closely with the rest of the Marketing team to align campaign strategies and goals across the organization.
• Build user segmentation, based on a deep understanding of our customers and their lifecycles
• Continually drive for incremental improvements and optimizations in our lifecycle performance
• Measure, monitor, and report on performance metrics for all email types, deriving key insights from data and suggesting adjustments to strategy and tactics in response
• Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, insights; regularly report out metrics
• Collaborate with the rest of the marketing team to create and execute integrated, cross-channel campaigns
• Partner with cross-functional teams to identify new opportunities to increase engagement from active and lapsed customers.
• Assist with distribution efforts in channels outside of email, as needed

THE SKILLSET

• 4+ years of email marketing experience
• Proven track of record of building and optimizing multiple, simultaneous marketing campaigns; equally comfortable building strategic marketing plans and executing at a tactical level
• Experience with email delivery platforms, customer relationship management software, and data warehouses, especially Hubspot
• A keen attention to detail and excellent organizational and project management skills
• Experience in audience segmentation and targeting
• Exceptional communication and writing skills and a track record for delivering clear and compelling customer-facing materials
• Experience writing customer-facing content that is on-brand, relevant, and tailored to a specific customer segment/experience
• Define, measure, track, and report on relevant metrics. Build and maintain ongoing datasets.
• Experience running A/B tests and deriving insights that drive strategy
• Strong Excel skills and the ability to manage and analyze large sets of data
• "Can-do" approach to a varied workload and resourceful problem-solving instincts
• Bachelor’s degree

BONUS POINTS

• SQL, Tableau, and/or Salesforce experience
• Photo and/or graphic-editing skills (for minor changes on the fly)
• Active Eventbrite user with a passion for live events

WHAT WE OFFER At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, on-site services, and much more. We care about your mental health and wellbeing. Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses. We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong. Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace. We offer ongoing training and career development that meets people where they are in their careers. We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world. Work-life balance & flexibility is extremely important to us. Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing. ABOUT EVENTBRITE Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com . IS THIS ROLE NOT AN EXACT FIT? Sign up to keep in touch and we’ll let you know when we have new positions on our team . Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics. Applicant Privacy Notice Eventbrite believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. It aligns to our mission to bring the world back together through live experiences. Proof of completed COVID-19 vaccination will be required for all US applicants and employees to enter any Eventbrite office and/or interact in a physical setting with Eventbrite employees. Eventbrite will consider exceptions to this policy for medical or religious reasons on an individualized basis. Apply for this job