Associate Marketing Manager

Job Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Description:

WebMD/Medscape is looking for a qualified Associate Marketing Manager to join our B2B Marketing Team in the Newark, NJ office. The Medscape Education Marketing Team produces communications and sales materials in the healthcare education market. This role will be responsible for creating and executing strategic marketing plans targeted toward healthcare industry professionals and leading sales enablement efforts, such as developing sales tools and training materials. The candidate will be comfortable with receiving constructive feedback and demonstrate an ability to take direction on the development of materials.
Key Responsibilities:

• Create and execute on strategic marketing plans for assigned verticals
• Work closely with the sales team to proactively support inbound requests
• Lead creative brainstorming sessions with cross-functional colleagues to generate ideas for new marketing campaigns
• Create highly effective communications for internal sales team to rollout strategic initiatives
• Create competitive materials to respond to industry changes (SWOT analysis, competitive positioning)
• Support sales training efforts
• Lead management of Medscape hosted marketing events and external conference booths
• Prepare regular reports and ROI of marketing efforts
• Manage marketing costs and identify efficiencies in marketing processe

Skills and Capabilities:

• Proactive, with a strong sense of self-direction
• Strong interpersonal skills
• Ability to engage key internal stakeholders to achieve objectives
• Excellent communicator – both written and verbal
• Detail-oriented and deadline-focused
• Resourceful with ability to quickly take projects from idea to execution
• Strategic and creative thinker, inquisitive and willing to evaluate/change current processes
• Comfortable with presenting to internal and external stakeholders

Requirements:

• 3-5 years of related work experience, preferably in a healthcare B2B environment
• Marketing degree, Diploma in Marketing or equivalent B2B experience
• Social Media marketing experience
• Event management experience
• Demonstrated ability to support sales teams
• Proficiency in Excel, Word and PowerPoint
• Experience in Adobe Creative Suite or experience managing design vendors a plus